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MarketingWorks

May 16, 2019 @ 12:00 pm - 2:00 pm

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THIS PROGRAM
What is MarketingWorks?  MarketingWorks is an exclusive and interactive two-hour event, featuring an expert panel and open room discussion. Our objective is to bring together a select group of senior marketers to share insights and personal experiences with one another, and create a rich networking experience for all. This is an invite-only event for Marketing Operations leaders from local enterprises in the Chicago area.
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ATTENDEE EXPERIENCE VIDEO
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ABOUT THE CONTENT
Today’s world is digital. Your work environment is constantly transforming, more complex and digitized, and your workload is heavier than ever. Expectations for marketing operations professionals have never been higher. As your team works harder to make sure the entire marketing department runs smoothly, stays aligned, and has the data they need to be successful, modernizing workflow and the way your work gets done is a critical success factor. However, most teams are struggling. This digital transition has left many marketers feeling disconnected, siloed, and overloaded with software, but still pressured to get more done and to do it faster. Forward-thinking leaders are taking a radically different approach to meet the endless challenges that are reshaping the workplace.
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DISCUSSION TOPICS

  • The notion of work and its intrinsic value on a Marketing Operations professional
  • How to be a transformational leader in the digital workplace
  • How to successfully collaborate across teams, departments and geographies
  • How to successfully digitize and transform your team into a modern marketing engine
  • Aligning marketing with technology to avoid tool overload
  • How to better foster an effective organization of the future while integrating legacy departments and changing old ways of thinking
  • What are the best technologies and tools that support the marketing organizations of the future?
  • Eliminating data and team silos to serve customers more effectively


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MODERATOR

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Brent Bird

Brent Bird
Director, Integrated Marketing Programs
Workfront

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PANELISTS

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Christina Bottis
Director, Marketing Operations
Coyote Logistics

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Matt Cava
Mobile Development & Digital Transformation
Capgemini

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Alex Eddy
Marketing Manager
BMO Harris Bank

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Ari Goldsmith
Executive Director, Marketing
KeHE Distributors

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at spl@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE

Thursday, May 16, 2019

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TIME

12:00 pm – 2:00 pm

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LOCATION

The Gage
24 S Michigan Ave, Chicago, IL 60603

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ATTENDEE PROFILE
35 senior Marketing Operations leaders from major enterprises
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EVENT AGENDA:

12:00 PM – 12:30 PM Reception, Meet & Greet
12:30 PM – 12:40 PM Welcome Remarks and Lunch Begins
12:40 PM – 1:45 PM Panel Discussion and Q&A with Attendees
1:45 PM – 2:00 PM Interactive Roundtable Discussion

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SPONSOR

Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit workfront.com.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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Christina Bottis
Director, Marketing Operations
Coyote Logistics

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Details

Date:
May 16, 2019
Time:
12:00 pm - 2:00 pm
Event Category:

Venue

The Gage
24 S Michigan Ave
Chicago, IL 60603 United States
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Phone:
(312) 372-4243
Website:
https://www.thegagechicago.com/