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The Future of Branding is about your brand’s audience and how they experience your brand. What is the path that different groups of people take who may be customers, prospects, employees, media, and government agencies? Does that path of experience differ based upon their language, culture, geography, age, and gender?

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Brands are evolving from being identified in text and graphics to experiences. Control has shifted from companies to the consumers. While the vehicles of the journey may be fueled by mobile, digital, and social; brands must not be distracted by the new and unique technologies that are entering the market. They must first decide what message they are going to convey and define that audience before deciding what distribution channels to use.
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The Future of Branding Roundtable Lunch is an invitation-only group of senior marketing executives from Chicago’s leading companies. The roundtable members benefit from a highly interactive format that allows every leader to exchange knowledge and experiences while networking over a 90-minute lunch. Siegel+Gale, the leading branding firm, is the event moderator. Business Development Institute is the event organizer.

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MODERATOR

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Margaret Molloy
Global Chief Marketing Officer + Head of Business Development
Siegel + Gale

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PANELISTS

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Eduardo Conrado
SVP – Chief Innovation Officer
Motorola Solutions

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Britt Bulla
Strategy Director
Siegel+Gale

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RSVP [push h=5]If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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[push h=15]DATE:
May 13, 2015

[push h=10]TIME:
12:00PM – 2:00 PM CDT

[push h=10]LOCATION:
MK Chicago
868 N Franklin Street
Chicago, IL 60610

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ATTENDEE PROFILE:[push h=5]30 senior marketers from leading brands.

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[button id=”” style=”filled” class=”” align=”” link=”mailto:steven.etzler@bdionline.com?Subject=RSVP%20for%205/13%20Branding%20Lunch%20in%20Chicago” linkTarget=”_self” bgColor=”accent7″ hover_color=”accent4″ font=”25″ icon=”” icon_placement=”left” icon_color=””]RSVP NOW[/button]

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EVENT PARTNERS[push h=”6″]

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.

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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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