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The Future of Branding: Strategy Roundtable Lunch

May 11, 2016 @ 12:00 pm - 2:00 pm

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The Future of Branding: Strategy is about how your audience will experience your brand in both mobile and online environments. Today’s digital customer journey has created new opportunities for brands to engage their audience. This poses both a major opportunity and a considerable challenge.

The Future of Branding: Strategy Roundtable Lunch is an invitation-only group of senior marketing executives from Atlanta’s leading companies. The roundtable members benefit from a highly interactive format that allows every leader to exchange knowledge and experiences while networking over lunch. Siegel+Gale, the leading branding firm, is the event moderator. Business Development Institute is the event organizer.

On November 11, 2015 we hosted our inaugural Future of Branding Roundtable Lunch in Atlanta at the award winning Restaurant Eugene with participation from senior marketers at leading brands including Ariba, Equifax, Ericsoon, Glock, InterContinental Hotels Group, Lennar, Samsung, Tata Consultancy Services, Turner Broadcasting System, UPS, YP and others. We are pleased to come back to Atlanta and focus our discussion on The Future of Branding: Strategy.

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FEATURED SPEAKERRuss MeyerRuss Meyer
Global Director, Strategy and Insights
Siegel + Gale
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MODERATOR
Chris StellaChris Stella
Senior Marketing Director
Siegel + Gale

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THOUGHT STARTERS

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Battin, MollyMolly Battin
Chief Brand Strategy Officer
Turner

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Galindo, AnaAna Galindo
Marketing Research Sr. Manager
UPS

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Michael La KierMichael La Kier
Corporate Lead, Shopper Marketing & Retail Strategy
Gannett – USA TODAY NETWORK

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Kelley Mitchell PriceKelley Mitchell Price
Global Director,
Digital Experience & Design
InterContinental Hotels Group

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Usherwood, DorianDorian Usherwood
Leader, Digital Experience Strategy
Equifax

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RSVP:
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com.[push h=10]
While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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[push h=15]DATE:
May 11, 2016

[push h=10]TIME:
12:00PM – 2:00 PM EST

[push h=10]LOCATION:
Restaurant Eugene
2277 Peachtree Street NW
Atlanta, GA 30309

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ATTENDEE PROFILE:
30 senior marketers from leading brands.

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EVENT PARTNERS[push h=”6″]

Siegel+GaleSiegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.

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BDI-TransparentBusiness Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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Organizer

Business Development Institute
Phone:
(212) 765-8045

Venue

Restaurant Eugene
2277 Peachtree Road NW
Atlanta , GA 30309 United States
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Phone:
(404) 355-0321