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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE PROGRAM
Connecting Marketing & IT for Winning Customer Experiences is an invitation-only two hour lunch that will take place in a private room at Del Frisco’s Double Eagle Steakhouse, an award-winning restaurant in Houston. This event is limited to 30 senior marketing and IT leaders from large companies, to convene over three goals:

• To learn actionable insights and strategies
• To walk away with valuable new connections from our unique networking opportunity
• To enjoy a fine lunch

Please click to view a 40 second video that demonstrates the attendee experience:

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ABOUT THE CONTENT
Leading brands deliver exceptional customer experiences with content as a main ingredient. Marketing and technology executives lead integrated cross functional teams to make it happen, minimize complexity, and deliver value to customers securely. Our expert panel and interactive open room discussion will deliver lessons learned, experiences, and recommendations in an informal fashion without recordings, press, or social media hampering our exchange of knowledge.

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DISCUSSION TOPICS

• Why content and data are equal components of a digital experience platform
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• Why IT needs to champion the use of artificial intelligence and machine learning to automate tagging and enhance metadata in useful ways[push h=10]
• Personalizing content for customer messaging that guides consumers along their journey[push h=10]
• How leading organizations are scaling the creation, management and delivery of content for consistent customer experiences[push h=10]

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FEATURED PHOTOS FROM THIS EVENT

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MODERATOR
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Karthik Muralidharan
Adobe Experience Manager
Adobe

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PANELISTS
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Kash Mahmood
Deputy Chief Digital Officer
American Bureau of Shipping

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Dan Zubkoff
Area Vice President, Information Technology
BMC Software

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Melanie Chalupa at melanie.chalupa@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Tuesday, May 7, 2019
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TIME
12:00 PM – 2:00 PM CST
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ATTENDEE PROFILE
30 senior marketing and IT leaders from large companies

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LOCATION
Del Frisco’s Double Eagle Steakhouse
5061 Westheimer Rd Ste 8060, Houston, TX 77056
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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:40 PM	Welcome Remarks and Lunch Begins
12:40 PM – 1:45 PM	Panel Discussion and Q&A with Attendees
1:45 PM – 2:00 PM	Interactive Roundtable Discussion

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SPONSOR

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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