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Marketing in the Programmatic Age Roundtable Lunch

May 4, 2016 @ 12:00 pm - 2:00 pm

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DXProgrammaticBanner2016
[imagemap id=”24344″][push h=25]Marketing in the Programmatic Age: The Future of TV is Digital[push h=20]
Without a doubt, TV enables marketers to deliver a rich story to a broad swath of consumers. But until recently, headlines have been heavy with claims that television is dead or on the fast-track to a depressing demise. The rapid rise of Programmatic TV connects the benefits of sight, sound and motion with big data to combine the best of the TV and digital advertising worlds. But are marketers poised to jump on the wave of data-driven TV, from addressable to connected?

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[push h=15]Join Sandro Catanzaro, Co-Founder and SVP of Analytics & Innovation at DataXu and Patrick Reiter, Director of Digital Marketing & Media at Target as they discuss the future of television in a programmatic age and vast opportunities & latent challenges PTV has in store for marketers in 2016. Following the speaker session, we invite you to join your fellow marketers in roundtable discussions focused on related topics including Cross-Device technology and Marketing Analytics.

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FEATURED INTERVIEWEE

Patrick ReiterPatrick Reiter
Director of Digital Marketing & Media Target

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[push h=10]DataXu distilled countless hours of discussions into a new report with the invaluable learnings and best practices from those in the programmatic trenches.  Click here to learn what the attendees from Marketing in the Programmatic Age: Trends to Watch had to say in the Words of Marketers Report.

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More than 800 of your peers participated 20 Marketing in the Programmatic Age events across the nation. Here’s what some of them had to say: [push h=10]

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“These sessions were wonderful. They are really well balanced with perspectives from advertisers, agencies, and publishers.”

- VP of Programmatic,
Live Events & Concert Advertiser

“I thought the series was great. Really stimulating, excellent conversations. Outstanding questions and really good interaction.”

- Advertising Manager
Major Airline Brand

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Attendees will benefit from rich, focused content as well as the rare networking opportunity created between the roundtable members.[push h=15]The roundtable will be very interactive by design and is limited to 40 participants.[push h=15]While there is no cost to participate, we require roundtable members to show up if registered and actively contribute to the conversation.

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RSVP
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at
steven.etzler@bdionline.com.

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ATTENDEE PROFILE
40 senior marketers from leading brands and selected agencies.

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SPONSOR[push h=”6″]

DataXuLogo2016DataXu is a petabyte scale marketing cloud that enables marketers to better understand and engage their customers. Powered by Active Analytics™, our patented approach to Programmatic Marketing, the DataXu Marketing Cloud is a suite of applications that transform big data into better customer experience – at the speed of life. Our software helps marketers focus their marketing investments and achieve optimal results across all available media formats, devices, channels, and buying modes. With thirteen offices in nine countries, DataXu is powering the digital transformation of the world’s most valuable brands

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ORGANIZER[push h=”6″]

BDI-TransparentBusiness Development Institute (BDI), founded in New York City in 2001, is a B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Visit our calendar to check out our upcoming events and follow us on Twitter at @BDIonline.

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Details

Date:
May 4, 2016
Time:
12:00 pm - 2:00 pm
Event Categories:
,
Event Tags:
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Organizer

Business Development Institute
Phone:
(212) 765-8045

Venue

Hotel Ivy
201 S 11th Street
Minneapolis, MN 55403 United States
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Phone:
(612) 746-4600
Website:
http://www.thehotelivy.com/