B2B eCommerce: From Offline to Online

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ABOUT

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DETAILS

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RSVP

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SPONSORS

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ABOUT THE PROGRAM
B2B eCommerce: From Offline to Online is an exclusive event featuring an expert panel and an open room discussion at a 4 star restaurant. Our invitation-only group of 30 eCommerce, Marketing, Sales, and IT leaders will convene with three simple goals in mind:
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• To learn from each other
• To network with each other
• To enjoy a fine lunch

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This event will feature an industry panel who will discuss lessons learned, experiences and recommendations in an informal fashion without recordings, press, or social media hampering our exchange of knowledge. Please see below for featured photos from this event:
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ABOUT THE CONTENT
B2B e-commerce is surging and projected to hit $1.2 trillion in the United States according to Forrester Research. Businesses selling to other businesses are changing how they engage and serve customers resulting in a rapidly growing need for a modern B2B eCommerce solutions. Due to B2C consumers’ increasingly seamless experience with the best eCommerce companies such as Amazon, Ebay, and Uber, there is a major gap between what B2B buyers want, need and expect and what B2B are providing. Whether you have no eCommerce solution or are struggling with a first generation one, we will share lessons learned, insights and experiences about how B2B sellers can rise up to meet the demand of today and tomorrow’s buyers.
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We’ll discuss:
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• The current and future state of B2B eCommerce
• Modernizing the sales and customer experience: where to start your journey
• Finding the right balance between digital self-service and customer service
• How to tackle issues such as balancing channel conflict and realizing revenue upside
• Best practices with a mobile first strategy
• How to create better buying experiences using behavioral personalization

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MODERATOR
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Ed Kennedy
Senior Director, Commerce
Episerver

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PANELISTS
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Dwayne Doshier
Strategic Consulting Lead
Gorilla Group

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Ted Fay
Vice President Digital Marketing
ACCO Brands

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John Matthew Upton
Director of Digital Strategy & Analytics
Greentarget

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at stephanie.p.lima@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Tuesday, May 1st, 2018
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TIME
12:00 pm – 2:00 pm
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LOCATION
Spiaggia
980 North Michigan Avenue, 2nd Floor, Chicago, Illinois 60611

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ATTENDEE PROFILE
30 eCommerce, Marketing, Sales, and IT leaders
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EVENT AGENDA:

12:00 PM – 12:30 PM	Registration and Networking Lunch
12:30 PM – 1:15 PM	Panel Discussion
1:15 PM – 2:00 PM	Moderated Open Room Discussion Groups

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SPONSORS

Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing and predictive analytics in a single platform to work full-circle for businesses online – from intelligent optimization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use.

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Combining award-winning strategy, design, technology, managed services and hosting, Gorilla delivers end-to-end ecommerce solutions to B2B and direct-to-consumer brands across industries. Driven by strategy and technology, Gorilla has unmatched expertise creating unique, functional shopping experiences that connect brands with their customers, producing better ROI through the digital channel. That’s why Gorilla is a Smarter Species of Commerce.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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