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Marketing in the Programmatic Age Roundtable Lunch

April 30, 2015 @ 12:00 pm - 2:00 pm

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Programmatic Logo (Large) [imagemap id=”23023″][push h=25]Marketing in the Programmatic Age: The Power of Data[push h=20]It’s a fact: data is a marketer’s most valuable asset. Data fuels the most exciting possibilities of programmatic marketing – from identifying fresh intenders to revealing deep consumer insights to gaining a unified view of the customer buying journey. What are the programmatic strategies and tactics you should consider to unlock the value of data to drive greater return on investment?

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[push h=15] Join us for the Marketing in the Programmatic Age: The Power of Data Roundtable, an exclusive, invitation-only lunch series for senior executives from brands and agencies.

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Omnichannel

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[push h=10]DataXu distilled countless hours of discussions into a new report with the invaluable learnings and best practices from those in the programmatic trenches.  Click here to learn what the attendees from Marketing in the Programmatic Age: Trends to Watch had to say in the Words of Marketers Report.

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In 2014, more than 550 of your peers participated in 12 events across the nation. Here’s what they had to say: [push h=10]

“These sessions were wonderful. They are really well balanced with perspectives from advertisers, agencies, and publishers.”

- VP of Programmatic,
Live Events & Concert Advertiser

“I thought the series was great. Really stimulating, excellent conversations. Outstanding questions and really good interaction.”

- Advertising Manager
Major Airline Brand

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Attendees will benefit from rich, focused content as well as the rare networking opportunity created between the roundtable members.[push h=15]The roundtable will be very interactive by design and is limited to 40 participants.[push h=15]While there is no cost to participate, we require roundtable members to show up if registered and actively contribute to the conversation.

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RSVP
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at
steven.etzler@bdionline.com.

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ATTENDEE PROFILE
40 senior marketers from leading brands and selected agencies.

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MODERATOR

Ed Montes
Chief Revenue Officer
DataXu

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PANELISTS

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Headshots - Kinzler, Phil

Phil Kinzler
Senior Manager, Brand Activation
Newell Rubbermaid

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Headshots - Reynolds, Bill

Bill Reynolds
EVP, Executive Director – Media
Erwin Penland Advertising

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Headshots - Roe, Bree

Bree Roe
VP, Media Director
BKV

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SPONSOR[push h=”6″]

DataXu is a petabyte scale marketing cloud that enables marketers to better understand and engage their customers. Powered by Active Analytics™, our patented approach to Programmatic Marketing, the DataXu Marketing Cloud is a suite of applications that transform big data into better customer experience – at the speed of life. Our software helps marketers focus their marketing investments and achieve optimal results across all available media formats, devices, channels, and buying modes. With thirteen offices in nine countries, DataXu is powering the digital transformation of the world’s most valuable brands.

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ORGANIZER[push h=”6″]

BDI-TransparentBusiness Development Institute (BDI), founded in New York City in 2001, is a B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Visit us at www.bdionline.com to check out our events, follow us on Twitter at @BDIonline, and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag on Storify.

Details

Date:
April 30, 2015
Time:
12:00 pm - 2:00 pm
Event Category:
Event Tags:
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Organizer

Business Development Institute
Phone:
(212) 765-8045

Venue

Le Méridien Atlanta Perimeter
111 Perimeter Center West
Atlanta, Georgia 30346 United States
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Phone:
(770) 396-6800