Building Your Content Engine

Wednesday, April 29th
@ 12:00 – 1:15 PM
Toronto

Wednesday, April 29th
@ 12:00 – 1:15 PM
Toronto

What Is Building Your Content Engine?

Building Your Content Engine is an invitation-only virtual lunch meeting (think Uber eats codes, video networking) limited to a group of 30 senior marketing and creative leaders local to Toronto. Our goal is to walk away with the same connections and insights we would have shared in person, doing our part to continue thought-leadership and peer-to-peer learning in a time of social distancing.

About the Content

In this age of hyper-personalization, marketers and creatives need to produce a near-infinite amount of content to deliver the brand experiences customers expect. Organizations have been rethinking the way they create, manage, deliver, and optimize content, using technology to transform the way their teams collaborate. Now more than ever, it’s important that even while working remotely, your teams are connected through the content journey – conceptualization to final execution and distribution. We want to examine what leading teams are doing (and avoiding) to improve their collaboration & content velocity from home.

Discussion Topics

  • Identifying efficient vs inefficient methods of remote collaboration
  • Removing friction from communication between creative and marketing teams during the content creation process
  • Introducing automation as marketers seek to speed up the process while creatives need time to create
  • Using tools and technologies to move toward operating as a content creation factory
  • Why creatives and marketers have different definitions for the term ‘content velocity’ and how that impacts workflow

Moderator

Kevin Lindsay
Adobe Experience Manager
Adobe

Panelists

Fabiola Garcia
VP Marketing
Avison Young
Melissa Haughton
Senior Communications Officer
Canadian Broadcasting Corporation
Myles McCutcheon
Creative Director—Sportsnet, Rogers Sports Media Brands
Rogers Media
Joanne Morrison​
Senior Director Global Marketing
VXI Global Solutions​
Elana Schachter
Director of Content
Growth & Innovation
SID LEE
Trevor Smith
Senior Marketing Manager, Sportsnet
Rogers Media

Event Details

Date

Wednesday, April 29th, 2020

Time

12:00 pm – 1:15 pm

 

Attendee Profile

30 Marketing and Creative leaders from Toronto area

Agenda

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:40PM     Audience Q&A

12:55PM     Breakout Networking Sessions

12:00PM     

Attendees Enter Virtual Event & Welcome Remarks

12:05PM     

Video Networking in Breakout Rooms

12:15PM     

Panel Discussion

12:40PM   

Audience Q&A

12:55PM     

Breakout Networking Sessions

Sponsor

adobelogo1
Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at www.adobe.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.