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About

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Details

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RSVP

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Sponsor

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The Future of
Branding: Boston

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The Future of Branding Roundtable Lunch convenes marketing leaders across industries in an exclusive, off-the-record setting to discuss how the biggest challenges and emerging trends of today will impact brands tomorrow. The highly interactive format allows every participant to share knowledge and experiences while learning from and networking with fellow executive peers.

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This spring’s program, led by Global Director, Business Analytics and Insights Brian Rafferty, will focus on the increasing need for marketing executives to quantify the impact of brand on their business and offer a methodology to determine the ROI of brand marketing initiatives.

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Over the past two years, we’ve held similar events in Boston, as well as New York, Chicago, Atlanta, Dallas, Los Angeles, Portland, San Francisco, Seattle and Silicon Valley. Click here to see a list of prior attendees.
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The Future of Branding Lunch is hosted and moderated by global strategic branding and design firm Siegel+Gale and organized by the Business Development Institute.

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PHOTOS FROM THIS EVENT
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EVENT PARTICIPANTS
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MODERATOR

Margaret Molloy
Global Chief Marketing Officer + Head of Business Development
Siegel+Gale

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FEATURED SPEAKER

Brian Rafferty
Global Director, Research Insights
Siegel+Gale

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PANELIST

Gillian Meek
President
Keds USA

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PANELIST

Chris Needham
Head of Brand Strategy and Experience Design
TIAA

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PANELIST

Bruce Stewart
Chief Marketing Officer
GE Current

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PANELIST

Pam Wickham
VP Corporate Affairs & Communications
Raytheon Company

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THOUGHT STARTER

Paul Alexander
Chief Marketing and Communications Officer
Eastern Bank

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THOUGHT STARTER

Sean Ford
SVP & CMO
LogMeIn

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THOUGHT STARTER

Vicki Lester
VP, Head of Intermediary Marketing
Columbia Threadneedle Investments

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THOUGHT STARTER

Liz Murphy
Global Marketing Lead
Altisource

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com.

While there is no cost to attend this event we do require that registrants attend, for the benefit of all involved.

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Date:
Wednesday, April 26, 2017
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Attendee Profile:
30 senior marketers from leading brands

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Time:
12:00pm – 2:00 pm[push h=5]
Location:
Mistral
223 Columbus Ave, Boston, MA 02116

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EVENT PARTNERS
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Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.

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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition roadshow events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. BDI has been educating and connecting thousands of business leaders through hundreds of B2B events on a nationwide basis since 2001. Accelerate Events are BDI’s exclusive demand generation programs that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content.

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