Defining Success to Drive Strategy:

The Role of ABM in Virtual Events

Defining Success to Drive Strategy:

The Role of ABM in Virtual Events

Wednesday, April 21st
@ 1:00 – 2:30 PM ET

Wednesday, April 21st
@ 1:00 – 2:30 PM ET

About the Program

Defining Success to Drive Strategy: The Role of ABM in Virtual Events is an invitation-only virtual video-based event limited to 20 senior marketing, sales, and demand gen leaders who will meet over three goals:

  • Learn from an insightful panel and data from over 130 virtual events in the past year
  • Participate in interactive breakout room video discussions for peer-to-peer learning
  • Create meaningful new connections with a group of diverse thinkers
07.14.20 Braze Enterprise

About the Content

ABM approaches to B2B sales and marketing continued to prove their value in 2020, with 76% of marketers seeing higher ROI with ABM than with other strategies [1]. But while the importance of ABM has grown over the years, there are few places where it is more needed at the moment than with virtual events.

In the absence of live events, business professionals have endless opportunities to attend all manner of digital events. Sifting through the options available to determine what is relevant has become a tedious task and the events themselves often lack the engagement and opportunity to connect with others that made live events so valuable. Taking an ABM approach to virtual events, however, offers the chance to deliver the right content to the right people in a more meaningful and personalized way. By focusing on getting the right attendees to an event and creating a positive and valuable experience, organizations can establish strong relationships with their most qualified and interested leads.

Join our expert panel for the third part of our ABM Event Collective series as we discuss how marketing, sales, and demand gen teams should define what a successful event looks like and how they can use that collaborative definition to drive their ABM strategy for recruitment, the event experience, and their follow-up.

Discussion Topics

  • How to determine the right balance of quality and quantity with event attendance
  • Balancing the data and analytical side of event success with a people-first approach
  • How to create compelling multi-touch engagement with your prospects
  • Why human connection needs to be a major priority for virtual events
  • How ABM events bridge the gap between sales and marketing

Event Details

Date

Wednesday, April 21st, 2021

Time

1:00 pm – 2:30 pm ET

Attendee Profile

20 senior marketing, sales, and demand gen leaders

Agenda

1:00PM     Attendees Enter Virtual Event & Welcome Remarks

1:05PM     Video Networking in Breakout Rooms

1:15PM     Panel Discussion

1:55PM     Audience Q&A

2:10PM     Breakout Networking Sessions

1:00PM

Attendees Enter Virtual Event

& Welcome Remarks

1:05PM

Video Networking in Breakout Rooms

1:15PM

Panel Discussion

1:55PM

Audience Q&A

2:10PM

Breakout Networking Sessions

Reserve Your Spot Here

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Sponsor and Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

Check out our other sessions and dates in this series​:

Overcoming the Challenges of Running Successful Virtual Events

Leveraging the Advantages of Virtual ABM Events

ABM events role in demand gen/personalizing/revenue mktg

Looking ahead/
Hybrid events

Overcoming the Challenges of Running Successful Virtual Events

pexels-christina-morillo-1181304

March 4th, 2021
1:00 pm – 2:30 pm EST

Find out more »

___________________

March 10th, 2021
1:00 pm – 2:30 pm MST

Find out more »

Leveraging the Advantages of Virtual ABM Events

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March 25th, 2021
1:00 pm – 2:30 pm EST

Find out more »

___________________

March 31st, 2021
1:00 pm – 2:30 pm MST

Find out more »

pexels-christina-morillo-1181304

March 4th, 2021
1:00 pm – 2:30 pm EST

Find out more »

___________________

March 10th, 2021
1:00 pm – 2:30 pm MST

Find out more »

March 25th, 2021
1:00 pm – 2:30 pm EST

Find out more »

___________________

March 31st, 2021
1:00 pm – 2:30 pm MST

Find out more »

Thumbnail - BDI (4)

TBD, 2021
1:00 pm – 2:30 pm

 

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TBD, 2021
1:00 pm – 2:30 pm

 

Thumbnail - BDI (1)

TBD, 2021
1:00 pm – 2:30 pm

 

        ___________________

TBD, 2021
1:00 pm – 2:30 pm 

Past Virtual ABM Event Spotlight:

Overcoming the Challenges of Virtual Events:
Top 5 Takeaways
Thursday, March 4th, 2020

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