The B2B Tech
Sales & Marketing Leadership Roundtable

Bridging the Gap to Build Pipeline

Tuesday, April 21st
@ 12:00 – 1:15 PM PST
West Coast

Tuesday, April 21st
@ 12:00 – 1:15 PM PST
West Coast

About the Program

The B2B Tech Sales & Marketing Leadership Roundtable: Bridging the Gap to Build Pipeline is an invitation-only virtual event limited to Sales & Marketing leaders from B2B technology companies to convene over three goals:

  • To learn actionable insights and strategies
  • To walk away with valuable new connections from our unique networking opportunity
  • To enjoy a fine lunch

About the Content

B2B technology marketers are becoming an extension of sales more than ever. As marketers are increasingly being measured by their ability to grow pipeline, it’s imperative that budget and resources are allocated wisely to deliver ROI. Bridging the gap between sales and marketing is critical for success. Join us on Tuesday, April 21st to learn what your peers are doing to accomplish their goals, and hear from our expert panel on best practices.

Discussion Topics

  • Aligning & integrating marketing and sales to achieve growth
  • Driving new business with Account-Based Marketing (ABM)
  • Measuring success by identifying the right KPIs
  • Marketing in the field—the impact of face-to-face interactions vs. digital
  • Overcoming additional challenges with partner marketing and sales



Steve Etzler



Holly Adams
Director, Marketing—Strategic Accounts
Silver Peak
Steve Arentzoff
Vice President Demand Generation
Avi Bhatnagar
Director, Growth Marketing
Contrast Security
Arnaud Kraaijvanger
SVP, Marketing Operations
Anna Luo
VP Customer
Innovation & Marketing
Micheline Nijmeh
Chief Marketing Officer
Andria Tay
Director, Content Marketing

Event Details


Tuesday, April 21st, 2020


12:00 pm – 1:15 pm PST

Attendee Profile

30 sales and marketing leaders from B2B technology companies


12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:40PM     Audience Q&A

12:55PM     Breakout Networking Sessions

Sponsor and Organizer


Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.