Cultivating the HCP
Walled Gardens:

Cultivating the HCP Walled Gardens:

Engaging and Influencing in HCP-Only Social Networks

Engaging and Influencing in HCP-Only Social Networks

Tuesday, April 13th
12:00 – 1:30 PM

Tuesday, April 13th
12:00 – 1:30 PM

About the Program

Cultivating the HCP Walled Gardens: Engaging and Influencing HCP-Only Social Networks is an invitation-only, video-based virtual event limited to pharmaceutical marketing leaders from enterprises across the country who will convene with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive break out room video discussions
  • Build meaningful new connections with a group of diverse thinkers
07.14.20 Braze Enterprise

About the Content

Prior to COVID, pharma marketers and sales reps were already experiencing reduced access to a pool of healthcare providers (HCPs) who increasingly rely on digital sources of information. Today, in the midst of social distancing, reps are lucky to get a few minutes of an HCP’s virtual time. Meanwhile, almost 50 million HCPs are using closed forums like Doximity, Sermo, and Skipta to share specialty-related patient stories, treatment plans, and private drug ratings. To stay relevant, marketing teams need to pivot their strategy to prioritize social media and meet HCPs where they’re spending their time.

To gain the attention—and more importantly—the trust of HCPs, it’s vital for pharma brands to understand how HCPs are interacting on these platforms, and to market in a way that echoes the authentic, scientific, and transparent conversations taking place there.

Join us to get a 360-degree picture of these platforms as we tour the walled gardens together and discuss how to leverage these platforms for maximum impact.

Discussion Topics

  • Exploring the mysterious “walled gardens” and getting real-time examples of how HCPs use these platforms
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  • Identifying where HCP-only networks fit into a larger marketing strategy
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  • Creating compliant, compelling social media content
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  • Engaging with Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) as the “digital-first” mentality becomes increasingly prevalent

Event Details

Date

Tuesday, April 13th, 2021

Time

12:00 pm – 1:00 pm

Attendee Profile

Select group of pharmaceutical marketing leaders

Agenda

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions

12:00PM     

Attendees Enter Virtual Event &

Welcome Remarks

12:05PM     

Video Networking in Breakout Rooms

12:15PM     

Panel Discussion

12:55PM     

Audience Q&A

1:10PM       

Breakout Networking Sessions

Reserve Your Spot Here

Sponsor

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LiveWorld provides agency services and enterprise-class software for managing customer conversations in social media and messaging apps, on the web and mobile devices. By blending human engagement and automation, we help companies get closer to their customers to bolster relationships, loyalty, and lifetime value. Our clients include Bank of America, Pfizer, Wells Fargo, and Zoetis, among others. Learn more at www.liveworld.com and @LiveWorld.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.