Cultivating the HCP Walled Gardens: Engaging and Influencing HCP-Only Social Networks is an invitation-only, video-based virtual event limited to pharmaceutical marketing leaders from enterprises across the country who will convene with three goals in mind:
Prior to COVID, pharma marketers and sales reps were already experiencing reduced access to a pool of healthcare providers (HCPs) who increasingly rely on digital sources of information. Today, in the midst of social distancing, reps are lucky to get a few minutes of an HCP’s virtual time. Meanwhile, almost 50 million HCPs are using closed forums like Doximity, Sermo, and Skipta to share specialty-related patient stories, treatment plans, and private drug ratings. To stay relevant, marketing teams need to pivot their strategy to prioritize social media and meet HCPs where they’re spending their time.
To gain the attention—and more importantly—the trust of HCPs, it’s vital for pharma brands to understand how HCPs are interacting on these platforms, and to market in a way that echoes the authentic, scientific, and transparent conversations taking place there.
Join us to get a 360-degree picture of these platforms as we tour the walled gardens together and discuss how to leverage these platforms for maximum impact.
Tuesday, April 13th, 2021
12:00 pm – 1:00 pm
Select group of pharmaceutical marketing leaders
12:00PM Attendees Enter Virtual Event & Welcome Remarks
12:05PM Video Networking in Breakout Rooms
12:15PM Panel Discussion
12:55PM Audience Q&A
1:10PM Breakout Networking Sessions
Attendees Enter Virtual Event &
Video Networking in Breakout Rooms
Breakout Networking Sessions
LiveWorld provides agency services and enterprise-class software for managing customer conversations in social media and messaging apps, on the web and mobile devices. By blending human engagement and automation, we help companies get closer to their customers to bolster relationships, loyalty, and lifetime value. Our clients include Bank of America, Pfizer, Wells Fargo, and Zoetis, among others. Learn more at www.liveworld.com and @LiveWorld.
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.