Goodbye Dr. Google, Hello Dr. TikTok

How Pharma Can Utilize the Fastest Growing Social Media Platform

Goodbye Dr. Google,
Hello Dr. TikTok

How Pharma Can Utilize the Fastest Growing Social Media Platform

Thursday, April 7th
@ 12:00 – 1:15 PM CT

Thursday, April 7th
@ 12:00 – 1:15 PM CT

Join our discussion on generating content that strengthens brand loyalty, remains FDA compliant, and stays trusted by patients, caregivers, and HCPs.

Complimentary bottle of wine included!

Moderator

Rishi
Kadiwar

LiveWorld

Vice President, Strategy


LinkedIn

Panelists

Lynn Pine

TikTok

Vertical Manager Health & Pharma, Global Business Solutions


LinkedIn

Dr. Heather
Irobunda, MD

New York City Health
and Hospitals Corporation

Dawn
Lacallade

LiveWorld

Chief of Social Strategy, Pharma Practice Lead


LinkedIn

Rebecca Lamboy

Bristol Myers Squibb

Associate Director, Worldwide Omni Channel Experience, Social Media Lead


LinkedIn

Megan Brewer

Merck

Global Lead, Communications & Marketing


LinkedIn

About the Content

In 2021, TikTok exploded in popularity and surpassed Google to become the number one most used website [1]. Experts within the pharma industry have remained cautious of joining this platform though, as many are unfamiliar with its potential, unequipped to produce engaging content, and unsure of compliance regulations. 

HCPs and patients are actively discussing their healthcare concerns on TikTok. By creating content that drives brand reach and engagement, pharma marketers can capitalize on the app’s algorithm, draw heightened attention to disease states and treatments, and ultimately accelerate brand growth.

Join us on April 7th as we discuss how pharmaceutical companies can create engaging and informative TikTok content and become a trusted source for medical advice, all while remaining compliant, driving brand revenue and accelerating patient engagement.

2
1

Discussion Topics

  • Producing creative Tik Tok content that aligns with the pharma marketing audience and algorithm
  • Balancing entertaining content with authenticity and professionalism  
  • Partnering with successful, trusted digital opinion leaders and influencers to disseminate information 
  • Moderating the platform for adverse events and other regulatory concerns
  • Generating content that remains FDA compliant and trusted by patients, caregivers, and HCPs to strengthen brand loyalty 
1

Agenda (in CT)

12:00 PM     

12:05 PM   

12:50 PM

1:15 PM

12:00 PM

Attendees Join & Welcome Remarks

12:05 PM

Panel Discussion

12:50 PM

Audience Q&A

1:15 PM

Event Concludes

Attendees Join & Welcome Remarks

Panel Discussion

Audience Q&A

Event Concludes

Who's Attending

Select group of pharma marketing, corporate communications, PR, legal and medical affair leaders

Objectives

  • Learn how adding TikTok to your marketing playbook opens the door to creative, authentic content that truly engages
  • Connect with peers facing the same marketing and compliance challenges as you
  • Address your most pressing questions with our panel of experts

Nothing pairs better with the notes of a pharma discussion than a

complimentary bottle of red wine!

Register below to ensure that your wine is delivered in time of the event.

Reserve Your Spot Here

Sponsor

resized_LiveWorld_Logo_FullColor_RGB-01

LiveWorld is a digital healthcare agency specializing in social media, creative, moderation, and technology solutions that drive engagement, change behavior and build brands. We provide consulting, strategy, and creative along with human agents, conversation management software, and chatbots for digital campaigns and social media programs. LiveWorld clients include the number one brands in pharmaceuticals, hospitals, and healthcare systems. Learn more at www.liveworld.com and @LiveWorld.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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