Search to Sold

100% Digitally

Wednesday, April 1st
@ 12:00 – 1:15 PM CST

Wednesday, April 1st
@ 12:00 – 1:15 PM CST

About the Program

Search to Sold is an invitation-only, video-based virtual event limited to 25 digital marketing & customer experience leaders, who will convene with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive breakout room video discussions
  • Build meaningful new connections with a group of like-minded peers

About the Content

So much has changed in the world during the past several weeks. Many organizationsfrom healthcare to retail to finservehave been  forced to limit services or close their doors temporarily. Marketers have been tasked with finding new strategies overnight to increase online leads, remotely serve customers, and transact digitally in order to keep revenue flowing. Leading enterprises are rapidly changing the way they do business to power a modern customer experiencefrom initial search to final sale100% digitally.

Discussion Topics

  • Why texting matters to patients, consumers, and local enterprises now more then ever
  • How to leverage conversational marketing tools to increase lead flow
  • Best practices for mastering the modern customer journey
  • How to integrate omnichannel messaging to drive better experiences and gain powerful insights


Marc Hansen
Director of Enterprise Marketing


Adrienne Fasano
Chief Marketing Officer
Cushman & Wakefield
Keith Jensen
Chief Marketing Officer
WCP Healthcare
Greg Mahoney
Senior Director of Strategy
Elite Dental Partners
Christian Ward
Chief Data Officer, EVP

Event Details


Wednesday, April 1st, 2020


12:00 pm – 1:15 pm CST

Attendee Profile

25 digital marketing and customer experience leaders from enterprises across multiple industries


12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions


Attendees Enter Virtual Event & Welcome Remarks


Video Networking in Breakout Rooms


Panel Discussion


Audience Q&A


Breakout Networking Sessions



Podium modernizes the way business happens locally with messaging tools designed to help enterprises get found, win more leads, earn repeat customers, centralize interactions, and do more as a team. Today, more than 40,000 businesses trust Podium’s award-winning interaction management platform to power over 5 million customer interactions every month. To learn more, visit



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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