Driving Interactions,
Not Impressions:

Driving Interactions,
Not Impressions:

Pharma Marketing in the Digital Future

Pharma Marketing in the Digital Future

Tuesday, March 30th
12:00 – 1:30 PM EST

Tuesday, March 30th
12:00 – 1:30 PM EST

About the Program

Driving Interactions, Not Impressions: Pharma Marketing in the Digital Future is an invitation-only, video-based virtual event limited to pharmaceutical marketing leaders from enterprises across the country who will convene with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive break out room video discussions
  • Build meaningful new connections with a group of diverse thinkers
07.14.20 Braze Enterprise

About the Content

In lieu of in-person doctor visits, patients have turned to social media and other digital channels for medical advice, answers to vulnerable questions, and, most of all, empathy – more than ever before. In the past, risk-averse teams have been hesitant to stray from more educational messaging, but establishing an emotional connection is needed now more than ever. In fact, enabling emotional connections can be what sets your content apart to drive interaction, boost digital traffic, and increase demand.

Building trust with content that invites interaction is key to effective patient marketing. In light of COVID, consumers have more questions than ever about symptoms, doctors, and treatments, and they’re looking for brands that address those concerning topics and meet them where they are in their patient journey. Engagement needs to be measured by more than click-through rate or likes on a post. Engagement needs to be measured in patients’ participation and interaction with a brand via tools that create a positive emotional experience like quizzes, chatbots, and polls—tools that allow marketers to balance the mix of facts and feelings in their content and nurture trust.

Join us as we discuss how to create compliant content that influences patient behavior, builds trust, and generates meaningful engagement through empathy and understanding.

Discussion Topics

  • Understanding patients’ informational and emotional needs at various stages in their journey
  • Adding interactive capabilities to your patient marketing mix
  • Supporting patients digitally by providing a wealth of relevant, on-demand resources
  • Defining the relationship between content and patient engagement beyond CTR
  • Utilizing pharma marketing campaigns to educate, connect, and build brand awareness

Event Details

Date

Tuesday, March 30th, 2021

Time

12:00 pm – 1:00 pm EST

Attendee Profile

Select group of pharmaceutical marketing leaders

Agenda

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions

12:00PM

Attendees Enter Virtual Event &

Welcome Remarks

12:05PM     

Video Networking in Breakout Rooms

12:15PM     

Panel Discussion

12:55PM     

Audience Q&A

1:10PM       

Breakout Networking Sessions

Reserve Your Spot Here

Sponsor

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LiveWorld provides agency services and enterprise-class software for managing customer conversations in social media and messaging apps, on the web and mobile devices. By blending human engagement and automation, we help companies get closer to their customers to bolster relationships, loyalty, and lifetime value. Our clients include Bank of America, Pfizer, Wells Fargo, and Zoetis, among others. Learn more at www.liveworld.com and @LiveWorld.

Organizer

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Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.