Reaching & Persuading Elusive HCPs

How to Engage HCPs in the Digital Age

Tuesday, March 24th | 12 – 2PM | @ Roots Steakhouse in Morristown

Tuesday, March 24th 12 – 2PM
@ Roots Steakhouse in Morristown


Danny Flamberg
Vice President, Strategy—HCP


Tiago Dias
Director, US Specialty Marketing
Wesley van den Heuvel
Director, Non-Personal Promotion
Novo Nordisk
Johanna Skilling
Brand Strategy
Consultant & SME
Pfizer, Roche, Sanofi, Janssen, AstraZeneca

About the Program

This is a private, invitation-only two hour lunch event that will take place at Root’s Steakhouse in Morristown, NJ.

This event is limited to 20 senior brand, digital and product marketers from leading pharmaceutical companies to convene with three goals in mind:

  • Learn from best in class HCP marketing examples
  • Create valuable connections and relationships
  • Enjoy a fine lunch with industry peers

About the Content

Healthcare providers (HCPs) need to do more with less time. It’s more difficult today than ever to influence HCP behavior due to patient overload and increasing administrative tasks. Combining this reality with diminished rep access results in a major challenge to reach and impact HCPs. Understanding physician, RN, and PA content preferences will sharpen strategies allowing your marketing to connect across multiple channels and devices. Our expert industry panel and open room discussion are designed to offer insights from leading professionals working in HCP marketing and uncover new ways to spark action during the opportune moments in the multi-screen life of HCPs.

Discussion Topics

  • Identifying the current challenges and opportunities in HCP marketing

  • Sequencing combinations of messaging and channel to break through the noise

  • Building a strategy informed by the daily patterns, digital behaviors, and decision criteria of HCPs

  • Determining commonalities across psycho and technographics to hypothesize segments

  • Designing content that taps into the emotional dynamic of the HCP journey

Event Details


Tuesday, March 24th, 2020


12:00 pm – 2:00 pm


Roots Steakhouse

40 W Park Place

Morristown, NJ 07960

Attendee Profile

20 senior brand, digital, and product marketers


12:00 PM – 12:30 PM

12:30 PM – 12:45 PM

12:45 PM – 2:00 PM

12:00 PM – 12:30 PM

Reception, Meet & Greet

12:30 PM – 12:45 PM

Welcome Remarks and Lunch Begins

12:45 – 2:00 PM

Panel Discussion and Open Room


Reception, Meet & Greet

Welcome Remarks and Lunch Begins

Panel Discussion and Open Room Discussion



LiveWorld provides agency services and enterprise-class software for managing customer conversations in social media and messaging apps, on the web and mobile devices. By blending human engagement and automation, we help companies get closer to their customers to bolster relationships, loyalty, and lifetime value. Our clients include Bank of America, Pfizer, Wells Fargo, and Zoetis, among others. Learn more at and @LiveWorld.



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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