Healthcare providers (HCPs) need to do more with less time. It’s more difficult today than ever to influence HCP behavior due to patient overload and increasing administrative tasks. Combining this reality with diminished rep access results in a major challenge to reach and impact HCPs. Understanding physician, RN, and PA content preferences will sharpen strategies allowing your marketing to connect across multiple channels and devices. Our expert industry panel and open room discussion are designed to offer insights from leading professionals working in HCP marketing and uncover new ways to spark action during the opportune moments in the multi-screen life of HCPs.