Reaching & Persuading Elusive HCPs
How to Engage HCPs in the Digital Age
Tuesday, March 24th | 12 – 2PM | @ Roots Steakhouse in Morristown
Tuesday, March 24th
12 – 2PM
@ Roots Steakhouse in Morristown
Moderator
LiveWorld
Panelists
Bayer
Novo Nordisk
Consultant & SME
Pfizer, Roche, Sanofi, Janssen, AstraZeneca
About the Program
This is a private, invitation-only two hour lunch event that will take place at Root’s Steakhouse in Morristown, NJ.
This event is limited to 20 senior brand, digital and product marketers from leading pharmaceutical companies to convene with three goals in mind:
- Learn from best in class HCP marketing examples
- Create valuable connections and relationships
- Enjoy a fine lunch with industry peers
About the Content
Healthcare providers (HCPs) need to do more with less time. It’s more difficult today than ever to influence HCP behavior due to patient overload and increasing administrative tasks. Combining this reality with diminished rep access results in a major challenge to reach and impact HCPs. Understanding physician, RN, and PA content preferences will sharpen strategies allowing your marketing to connect across multiple channels and devices. Our expert industry panel and open room discussion are designed to offer insights from leading professionals working in HCP marketing and uncover new ways to spark action during the opportune moments in the multi-screen life of HCPs.
Discussion Topics
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Identifying the current challenges and opportunities in HCP marketing
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Sequencing combinations of messaging and channel to break through the noise
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Building a strategy informed by the daily patterns, digital behaviors, and decision criteria of HCPs
Determining commonalities across psycho and technographics to hypothesize segments
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Designing content that taps into the emotional dynamic of the HCP journey
Event Details
Date
Tuesday, March 24th, 2020
Time
12:00 pm – 2:00 pm
Location
Roots Steakhouse
40 W Park Place
Morristown, NJ 07960
Attendee Profile
20 senior brand, digital, and product marketers
Agenda
12:00 PM – 12:30 PM
12:30 PM – 12:45 PM
12:45 PM – 2:00 PM
12:00 PM – 12:30 PM
Reception, Meet & Greet
12:30 PM – 12:45 PM
Welcome Remarks and Lunch Begins
12:45 – 2:00 PM
Panel Discussion and Open Room
Discussion
Reception, Meet & Greet
Welcome Remarks and Lunch Begins
Panel Discussion and Open Room Discussion
Sponsor
LiveWorld provides agency services and enterprise-class software for managing customer conversations in social media and messaging apps, on the web and mobile devices. By blending human engagement and automation, we help companies get closer to their customers to bolster relationships, loyalty, and lifetime value. Our clients include Bank of America, Pfizer, Wells Fargo, and Zoetis, among others. Learn more at www.liveworld.com and @LiveWorld.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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