Brand Talks
A Roundtable Lunch on Brand Identity
Thursday, March 19th
@ 12:00 – 1:15 PM
Los Angeles
Thursday, March 19th
@ 12:00 – 1:15 PM
Los Angeles
About the Program
Brand Talks—A Roundtable Lunch on Brand Identity is an invitation-only virtual event limited to 25 senior marketing, brand, design and creative leaders to convene over three goals:
- To learn actionable insights and strategies
- To walk away with valuable new connections from our unique networking opportunity
- To enjoy a fine lunch
About the Content
Your fonts express the voice of your brand. The right font choice will channel your brand purpose, signal your brand commitments and express your design thinking.
Fonts are also a primary point of connection with your customers. As more and more customer relationships play out on digital devices, innovations in typeface design and technology mean forward thinking design leaders can meet those customers wherever they are.
What is Brand Talks? This interactive luncheon for marketing, brand, design and creative leaders is an exclusive 2-hour event featuring an expert panel and an open room discussion. Our objective is to bring together a select group to share insights and personal experiences with one another and create a rich networking experience for all.
Discussion Topics
- Visual Identity: The notion of a brand’s personality and how that is visually expressed
- How to decide when you need a rebrand and/or a brand refresh, and what’s the difference?
- Best practices to building trust and unity throughout your brand
- The customer experience: creating customer loyalty across all consumer touch points
Moderator
Monotype
Panelists
Positive Equation
R/GA
AltaMed Health Services
Event Details
Date
Thursday, March 19th, 2020
Time
12:00 pm – 1:15 pm
Attendee Profile
25 senior marketing, brand, design and creative leaders from major enterprises
Agenda
12:00PM Attendees Enter Virtual Event & Welcome Remarks
12:05PM Video Networking in Breakout Rooms
12:15PM Panel Discussion
12:40PM Audience Q&A
12:55PM Breakout Networking Sessions
12:00PM
Attendees Enter Virtual Event & Welcome Remarks
12:05PM
Video Networking in Breakout Rooms
12:15PM
Panel Discussion
12:40PM
Audience Q&A
12:55PM
Breakout Networking Sessions
Sponsor
Monotype empowers creative minds to build and express authentic brands through design, technology and expertise.
Further information is available at www.monotype.com.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
adobe.com