Technology has raised the bar on consumer expectations. Modern consumers demand Amazon-like convenience, five-star search results, and seamless online-to-offline experiences. In fact, 70% of consumers say that connected interactions play a crucial role in getting and keeping their business. In today’s fast-paced economy, marketers must merge the power of in-person with the speed and convenience of mobile in order to compete and win. Leading enterprises—from healthcare to retail to finserve—are modernizing the way they communicate to bridge the experiential gap, turning web traffic into foot traffic.