How to Connect Your Marketing Team,
Get More Done, and Prove Your Value

Wednesday, March 11th @ 12:00 – 1:15 PM

Wednesday, March 11th @ 12:00 – 1:15 PM

What Is MarketingWorks?

MarketingWorks is an exclusive and interactive invitation-only virtual event featuring an expert panel and open room discussion.

Our objective is to bring together a select group of senior marketers to share insights and personal experiences with one another, and create a rich networking experience for all. This is an invite-only event for marketing operations leaders from local enterprises in the greater Boston area.

About the Content

In marketing, work is becoming more complex and digitized, while workloads are heavier than ever. OKRs, KPIs, and other acronyms give us a goal to strive for, but in achieving these objectives, we may still struggle with the day-to-day work of collaboration, or execution of campaigns, or being able to quickly pivot to meet the needs of the market, all through an increasingly distributed workforce. As your team works harder to make sure the entire marketing department runs smoothly, stays aligned, and has what they need to be successful, evaluating the way you’re getting work done is a critical success factor that is too often ignored. Forward-thinking leaders are taking a radically different approach to work to meet the endless challenges that are reshaping the workplace.

Discussion Topics

  • How to be a transformational leader in the digital workplace
  • How to successfully collaborate across teams, departments and geographies
  • How to successfully digitize and transform your team into a modern marketing engine
  • How to free up time for your team to be truly creative
  • How to better foster an effective organization of the future
  • How to prove the value of marketing with real data
  • How to deliver on-time without sacrificing your team, or work-life balance


Gary Clinger
VP Marketing


Ryan Alderman
Deloitte Digital
Melissa Centrella
Director of Marketing,
Demand Generation
Christine Bufalini
Senior Director, Marketing
Carbon Black
Randall Hosilyk
Director, Creative Operations
Wolters Kluwer Health
Ryan Paiva
Director of Production and Creative Services
Public Consulting Group

Event Details


Wednesday, March 11th, 2020


12:00 pm – 1:15 pm

Attendee Profile

30 senior marketing leaders from major enterprises


  12:00 PM – 12:10 PM       Break out Rooms & Video Networking

  12:10 PM – 12:40 PM       Welcome Remarks & Video based Panel                                             Discussion

  12:40 PM – 12:55 PM       Q&A

  12:55 PM – 1:15 PM         Video based Breakout session

  1:15 PM                          Event formally ends

12:00 PM – 12:10 PM

Break out Rooms & Video Networking 

12:10 PM – 12:40 PM

Welcome Remarks and Video based Panel Discussion

12:40 PM – 12:55 PM


12:55 PM – 1:15 PM

Video based Breakout session

1:15 PM

Event formally ends



Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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