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ABOUT

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DETAILS

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RSVP

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SPONSOR

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MODERATOR
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Dawn Lacallade
Chief of Social Strategy, Pharma Practice Lead
LiveWorld

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PANELISTS
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Doug Nelson
Senior Brand Manager, Eye Care
Novartis

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Evelyn Reinson
Director, Marketing
ACG North America

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Steven Xie
Associate Director, Digital & Social Media
Boehringer Ingelheim

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ABOUT THIS PROGRAM
This is a private, invitation-only two hour lunch event that will take place at Salt Creek Grille, an award-winning restaurant in Princeton, NJ. This event is limited to 30 senior marketers from leading pharmaceutical companies to convene with three goals in mind:

• Discover insights and new marketing strategies[push h=10]
• Create valuable connections and relationships[push h=10]
• Enjoy a fine lunch with industry peers

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ABOUT THE CONTENT
Today’s healthcare industry is experiencing rapid changes – changes that require marketers to constantly reevaluate how to stay ahead of the competition. Big Pharma marketers have turned to mapping patient journeys as a way to find new touchpoints and proactively establish awareness, enhance connections, and affect behavior change. This journey-mapping approach to marketing can keep pharma companies one step ahead of competitors by establishing deeper & more genuine relationships with patients and the people who influence their choices.
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In this session, marketing executives will better understand the potential of a patient journey mapping strategy to help inform marketing activity, maximize return on investment, create preference, word-of-mouth brand referrals, generate HCP conversations and maintain medication loyalty.

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ATTENDEE EXPERIENCE VIDEO

Watch this 40-second video for a preview of the attendee experience:

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FEATURED PHOTOS FROM THIS EVENT

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PAST ATTENDING COMPANIES

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at stephanie.p.lima@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Thursday, March 7th, 2019
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TIME
12:00 pm – 2:00 pm
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LOCATION
Salt Creek Grille
1 Rockingham Row, Princeton, NJ 08540

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ATTENDEE PROFILE
30 Brand, Communications and Digital Marketers from leading Pharmaceutical Companies
[push h=10][button id=”wf” style=”filled” class=”” align=”center” link=”mailto:stephanie.p.lima@bdionline.com?subject=RSVP for the 03/07 Patient Journey Lunch in Princeton” linkTarget=”_self” bgColor=”accent1″ hover_color=”accent5″ font=”20″ icon=”” icon_placement=”left” icon_color=””]RSVP NOW[/button]

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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:45 PM	Welcome Remarks, Group Introductions and Lunch Begins
12:45 PM – 2:00 PM	Panel Discussion and Interactive Open Room Discussion

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SPONSOR

LiveWorld provides agency services and enterprise-class software for managing customer conversations in social media and messaging apps, on the web and mobile devices. By blending human engagement and automation, we help companies get closer to their customers to bolster relationships, loyalty, and lifetime value. Our clients include Bank of America, Pfizer, Wells Fargo, and Zoetis, among others. Learn more at www.liveworld.com and @LiveWorld.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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