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ABOUT THIS PROGRAM
What is MarketingWorks? MarketingWorks is an exclusive and interactive two-hour event, featuring an expert panel and open room discussion. Our objective is to bring together a select group of senior marketers to share insights and personal experiences with one another, and create a rich networking experience for all. This is an invite-only event for Marketing Operations leaders from local enterprises in the Greater Boston area.
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ATTENDEE EXPERIENCE VIDEO
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ABOUT THE CONTENT
Today’s world is digital. Your work environment is constantly transforming, more complex and digitized, and your workload is heavier than ever. Expectations for marketing operations professionals have never been higher. As your team works harder to make sure the entire marketing department runs smoothly, stays aligned, and has the data they need to be successful, modernizing workflow and the way your work gets done is a critical success factor. However, most teams are struggling. This digital transition has left many marketers feeling disconnected, siloed, and overloaded with software, but still pressured to get more done and to do it faster. Forward-thinking leaders are taking a radically different approach to meet the endless challenges that are reshaping the workplace.
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DISCUSSION TOPICS
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ABOUT THE CONTENT
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MODERATOR
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Gary Clinger
VP, Marketing
Workfront
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PANELISTS
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Victoria Albert
Vice President, Marketing
Unidine Corporation
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Randall Hosilyk
Director, Creative Operations
Wolters Kluwer Health
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Marlies Roberts
Senior VP, Marketing Operations & Systems
Grand Circle Corporation
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Eric Rotkow
Managing Director
Zee Jay Digital
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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at spl@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Thursday, March 7, 2019
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TIME
12:00 pm – 2:00 pm
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LOCATION
Catalyst
300 Technology Square, Cambridge, MA 02139
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ATTENDEE PROFILE
35 senior Marketing Operations leaders from major enterprises and agencies
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EVENT AGENDA:
12:00 PM – 12:30 PM | Reception, Meet & Greet |
12:30 PM – 12:40 PM | Welcome Remarks and Lunch Begins |
12:40 PM – 1:45 PM | Panel Discussion and Q&A with Attendees |
1:45 PM – 2:00 PM | Interactive Roundtable Discussion |
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Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit workfront.com. |
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Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch. |
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