MarketingWorks

How to Connect Your Marketing Team,
Get More Done, and Prove Your Value

Wednesday, March 4th | 12 – 2PM | @ Ruth's Chris Steak House in Seattle

Wednesday, March 4th
12 – 2PM
@ Ruth's Chris Steak House in Seattle

What Is MarketingWorks?

MarketingWorks is an exclusive and interactive two-hour lunch event featuring an expert panel and open room discussion.

Our objective is to bring together a select group of senior marketers to share insights and personal experiences with one another, and create a rich networking experience for all. This is an invite-only event for marketing operations leaders from local enterprises in the greater Seattle area.

About the Content

In marketing, work is becoming more complex and digitized, while workloads are heavier than ever. OKRs, KPIs, and other acronyms give us a goal to strive for, but in achieving these objectives, we may still struggle with the day-to-day work of collaboration, or execution of campaigns, or being able to quickly pivot to meet the needs of the market, all through an increasingly distributed workforce. As your team works harder to make sure the entire marketing department runs smoothly, stays aligned, and has what they need to be successful, evaluating the way you’re getting work done is a critical success factor that is too often ignored. Forward-thinking leaders are taking a radically different approach to work to meet the endless challenges that are reshaping the workplace.

Discussion Topics

  • How to be a transformational leader in the digital workplace
  • How to successfully collaborate across teams, departments and geographies
  • How to successfully digitize and transform your team into a modern marketing engine
  • How to free up time for your team to be truly creative
  • How to better foster an effective organization of the future
  • How to prove the value of marketing with real data
  • How to deliver on-time without sacrificing your team, or work-life balance

Moderator

Jason Widup
VP, Web Marketing & Ops
Workfront

Panelists

Brooke Budwick
Senior Content &
Strategy Director
Allied Telesis
J. Alan Goddard
Senior Director &
Solution Principle
LeapPoint
Tina-Marie Gulley
VP, Integrated B2B Marketing
Edelman
Fiona Parkin
Executive Creative Director
GoDaddy.com

Event Details

Date

Wednesday, March 4th, 2020

Time

12:00 pm – 2:00 pm

Location

Ruth’s Chris Steak House

727 Pine Street,

Seattle, WA 98101

Attendee Profile

30 senior marketing leaders from major enterprises

Agenda

12:00 PM – 12:30 PM

12:30 PM – 12:40 PM

12:40 PM – 1:45 PM

1:45 PM – 2:00 PM

12:00 PM – 12:30 PM

Reception, Meet & Greet


12:30 PM – 12:40 PM

Welcome Remarks and Lunch Begins


12:40 PM – 1:45 PM

Panel Discussion and Q&A with

Attendees


1:45 PM – 2:00 PM

Interactive Roundtable Discussion

Reception, Meet & Greet

Welcome Remarks and Lunch Begins

Panel Discussion and Q&A with Attendees

Interactive Roundtable Discussion

Sponsor

workfront-logo1

Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit workfront.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.