The B2B Tech
Sales & Marketing Leadership Roundtable

Bridging the Gap to Build Pipeline

Tuesday, March 3rd | 12 – 2PM | @ Guard and Grace in Denver

Tuesday, March 3rd
12 – 2PM
@ Guard and Grace in Denver

About the Program

The B2B Tech Sales & Marketing Leadership Roundtable: Bridging the Gap to Build Pipeline is an invitation-only two hour lunch that will take place in a private room at Guard & Grace in Denver.

This event is limited to Sales & Marketing leaders from B2B technology companies to convene over three goals:

  • To learn actionable insights and strategies
  • To walk away with valuable new connections from our unique networking opportunity
  • To enjoy a fine lunch

About the Content

B2B technology marketers are becoming an extension of sales more than ever. As marketers are increasingly being measured by their ability to grow pipeline, it’s imperative that budget and resources are allocated wisely to deliver ROI. Bridging the gap between sales and marketing is critical for success. Join us on Tuesday, March 3rd to learn what your peers are doing to accomplish their goals, and hear from our expert panel on best practices.

Discussion Topics

  • Aligning & integrating marketing and sales to achieve growth
  • Driving new business with Account-Based Marketing (ABM)
  • Measuring success by identifying the right KPIs
  • Marketing in the field—the impact of face-to-face interactions vs. digital
  • Overcoming additional challenges with partner marketing and sales

Moderator

Steve Etzler
CEO
BDI

Panelists

Panelists

Jeff Benjamin
SVP, Sales & Client Management
Ellie Mae
Mike Daecher
CMO
Thought Industries
Lisa Dunn
Director, Field & Channel Marketing
Ping Identity
Ashley Kelnhofer
Director of Marketing
Cloudbakers
John Meyer
Senior Manager, Demand Generation and Field Marketing
Sumo Logic
Ida Pennymon
Director, Global Conferences and Events
Cherwell Software

Event Details

Date

Tuesday, March 3rd, 2020

Time

12:00 pm – 2:00 pm

Location

Guard and Grace

1801 California Street,

Denver, CO 80202

Attendee Profile

30 sales and marketing leaders from B2B technology companies

Agenda

12:00 PM – 12:30 PM

12:30 PM – 12:40 PM

12:40 PM – 1:45 PM

1:45 PM – 2:00 PM

12:00 PM – 12:30 PM

Reception, Meet & Greet


12:30 PM – 12:40 PM

Welcome Remarks and Lunch Begins


12:40 PM – 1:45 PM

Panel Discussion and Q&A with

Attendees


1:45 PM – 2:00 PM

Interactive Roundtable Discussion

Reception, Meet & Greet

Welcome Remarks and Lunch Begins

Panel Discussion and Q&A with Attendees

Interactive Roundtable Discussion

Sponsor and Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.