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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THIS PROGRAM
What is MarketingWorks?  MarketingWorks is an exclusive and interactive two-hour event, featuring an expert panel and open room discussion. Our objective is to bring together a select group of senior marketers to share insights and personal experiences with one another, and create a rich networking experience for all. This is an invite-only event for Marketing Operations leaders from local enterprises in the Bay area.
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ATTENDEE EXPERIENCE VIDEO
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ABOUT THE CONTENT
Today’s world is digital. Your work environment is constantly transforming, more complex and digitized, and your workload is heavier than ever. Expectations for marketing operations professionals have never been higher. As your team works harder to make sure the entire marketing department runs smoothly, stays aligned, and has the data they need to be successful, modernizing workflow and the way your work gets done is a critical success factor. However, most teams are struggling. This digital transition has left many marketers feeling disconnected, siloed, and overloaded with software, but still pressured to get more done and to do it faster. Forward-thinking leaders are taking a radically different approach to meet the endless challenges that are reshaping the workplace.
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DISCUSSION TOPICS

• The notion of work and its intrinsic value on a Marketing Operations professional
• How to be a transformational leader in the digital workplace
• How to successfully collaborate across teams, departments and geographies
• How to successfully digitize and transform your team into a modern marketing engine
• Aligning marketing with technology to avoid tool overload
• How to better foster an effective organization of the future while integrating legacy departments and changing old ways of thinking
• What are the best technologies and tools that support the marketing organizations of the future?
• Eliminating data and team silos to serve customers more effectively

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ABOUT THE CONTENT

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MODERATOR

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Brent Bird
Director, Integrated Marketing Programs
Workfront

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PANELISTS

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Robert Criscione
Director of Operations — Design and Global Brand Equity
Logitech

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Xenia Escalante
Director of Marketing Operations
Anaplan

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Manny Mattos
North America Lead – Growth Alliances
Accenture Interactive

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Shradha Pathak
Head, Marketing Operations and CoE
Axway

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at spl@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE

Thursday, February 28, 2019

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TIME

12:00 pm – 2:00 pm

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LOCATION

One Market Restaurant
1 Market Street, San Francisco, CA 94105

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ATTENDEE PROFILE
35 senior Marketing Operations leaders from major enterprises and agencies
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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:40 PM	Welcome Remarks and Lunch Begins
12:40 PM – 1:45 PM	Panel Discussion and Q&A with Attendees
1:45 PM – 2:00 PM	Interactive Roundtable Discussion

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SPONSOR

Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit workfront.com.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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