Search to Sold

Turning Web Traffic Into Foot Traffic

Thursday, February 27th | 12 – 2PM | @ Fearing’s in Dallas

Thursday, February 27th
12 – 2PM
@ Fearing's in Dallas

About the Program

Search to Sold is an invitation-only two hour lunch that will take place in a private room at Fearing’s, an award-winning restaurant at The Ritz-Carlton in Dallas. This event is limited to 25 digital marketing and customer experience leaders who will convene over three goals:

  • To learn actionable insights and strategies
  • To walk away with valuable new connections from our unique networking opportunity
  • To enjoy a fine lunch

About the Content

Technology has raised the bar on consumer expectations. Modern consumers demand Amazon-like convenience, five-star search results, and seamless online-to-offline experiences. In fact, 70% of consumers say that connected interactions play a crucial role in getting and keeping their business. In today’s fast-paced economy, marketers must merge the power of in-person with the speed and convenience of mobile in order to compete and win. Leading enterprises—from healthcare to retail to finserve—are modernizing the way they communicate to bridge the experiential gap, turning web traffic into foot traffic.

Discussion Topics

  • Consumer trends in digital marketing

  • Best practices for mastering the modern customer journey

  • How savvy marketers leverage conversational marketing to grow reviews and get found

  • Why texting matters to patients, consumers, and local enterprises

  • How to integrate marketing touchpoints with messaging channels to drive better experiences and gain powerful insights


Steven Pelham
Product Marketing Manager


Samantha Nantais
Sr Digital Marketing Manager

Photos from the Event

Event Details


Thursday, February 27th, 2020


12:00 pm – 2:00 pm


Fearing’s at The Ritz-Carlton

2121 McKinney Ave

Dallas, TX 75201

Attendee Profile

25 digital marketing and customer experience leaders from enterprises across multiple industries


12:00 PM – 12:30 PM

12:30 PM – 12:40 PM

12:40 PM – 1:45 PM

1:45 PM – 2:00 PM

12:00 PM – 12:30 PM

Reception, Meet & Greet

12:30 PM – 12:40 PM

Welcome Remarks and Lunch Begins

12:40 PM – 1:45 PM

Panel Discussion and Q&A with


1:45 PM – 2:00 PM

Interactive Roundtable Discussion

Reception, Meet & Greet

Welcome Remarks and Lunch Begins

Panel Discussion and Q&A with Attendees

Interactive Roundtable Discussion



Podium modernizes the way business happens locally with messaging tools designed to help enterprises get found, win more leads, earn repeat customers, centralize interactions, and do more as a team. Today, more than 40,000 businesses trust Podium’s award-winning interaction management platform to power over 5 million customer interactions every month. To learn more, visit



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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