Building Your Content Engine

Thursday, February 27th | 12 – 2PM | @ Fleming’s in Houston

Thursday, February 27th
12 – 2PM
@ Fleming’s in Houston

What Is Building Your Content Engine?

Building Your Content Engine is a two-hour lunch event featuring an industry panel followed by an open room discussion.

Our invitation-only group of 30 senior marketing and creative leaders will convene with three simple goals in mind:

  • To learn actionable insights and strategies
  • To walk away with valuable new connections from our unique networking opportunity
  • To enjoy a fine lunch

About the Content

In today’s age of hyper-personalization, marketers and creatives need to produce a near-infinite amount of content to deliver the brand experiences customers expect. Organizations are rethinking the way they create, manage, deliver, and optimize content by transforming the way their teams collaborate and work together through the use of technology. Connecting from creative to execution will increase the content velocity and capacity of leading organizations.

Discussion Topics

  • How tools and technologies should change as you move toward being a content creation factory
  • Removing friction from communication during the content creation process
  • The role of automation as marketers seek to speed up the process while creatives need ample time to create
  • How technology helps facilitate new ways for marketers and creatives to work together to make the process easier
  • Why creatives and marketers have different definitions for the term ‘content velocity’ and how that impacts workflow


Kevin Lindsay
Adobe Experience Manager


Crissy Nolen
Chief Marketing Officer
Colliers International
Nishat Jones
Director of Marketing
Victory Packaging
Stephanie Wisdom
Director, Global Social Marketing
Micro Focus International

Event Details


Thursday, February 27th


12:00 pm – 2:00 pm


Fleming’s Prime Steakhouse

2405 West Alabama Street,

Houston, Texas 77098

Attendee Profile

25 Marketing and Creative leaders from the Greater Houston Area


12:00 PM – 12:30 PM

12:30 PM – 12:40 PM

12:40 PM – 1:45 PM

1:45 PM – 2:00 PM

12:00 PM – 12:30 PM

Reception, Meet & Greet

12:30 PM – 12:40 PM

Welcome Remarks and Lunch Begins

12:40 PM – 1:45 PM

Panel Discussion and Q&A with


1:45 PM – 2:00 PM

Interactive Roundtable Discussion

Reception, Meet & Greet

Welcome Remarks and Lunch Begins

Panel Discussion and Q&A with Attendees

Interactive Roundtable Discussion


Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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