Building Your Content Engine
Thursday, February 27th | 12 – 2PM | @ Fleming’s in Houston
Thursday, February 27th
12 – 2PM
@ Fleming’s in Houston
What Is Building Your Content Engine?
Building Your Content Engine is a two-hour lunch event featuring an industry panel followed by an open room discussion.
Our invitation-only group of 30 senior marketing and creative leaders will convene with three simple goals in mind:
- To learn actionable insights and strategies
- To walk away with valuable new connections from our unique networking opportunity
- To enjoy a fine lunch
About the Content
In today’s age of hyper-personalization, marketers and creatives need to produce a near-infinite amount of content to deliver the brand experiences customers expect. Organizations are rethinking the way they create, manage, deliver, and optimize content by transforming the way their teams collaborate and work together through the use of technology. Connecting from creative to execution will increase the content velocity and capacity of leading organizations.
Discussion Topics
- How tools and technologies should change as you move toward being a content creation factory
- Removing friction from communication during the content creation process
- The role of automation as marketers seek to speed up the process while creatives need ample time to create
- How technology helps facilitate new ways for marketers and creatives to work together to make the process easier
- Why creatives and marketers have different definitions for the term ‘content velocity’ and how that impacts workflow
Moderator
Panelists
Colliers International
Victory Packaging
Event Details
Date
Thursday, February 27th
Time
12:00 pm – 2:00 pm
Location
Fleming’s Prime Steakhouse
2405 West Alabama Street,
Houston, Texas 77098
Attendee Profile
Agenda
12:00 PM – 12:30 PM
12:30 PM – 12:40 PM
12:40 PM – 1:45 PM
1:45 PM – 2:00 PM
12:00 PM – 12:30 PM
Reception, Meet & Greet
12:30 PM – 12:40 PM
Welcome Remarks and Lunch Begins
12:40 PM – 1:45 PM
Panel Discussion and Q&A with
Attendees
1:45 PM – 2:00 PM
Interactive Roundtable Discussion
Reception, Meet & Greet
Welcome Remarks and Lunch Begins
Panel Discussion and Q&A with Attendees
Interactive Roundtable Discussion
Sponsor
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
adobe.com