Building Your Content Engine

Wednesday, February 26th | 12 – 2PM | @ Guard and Grace in Denver

Wednesday, February 26th
12 – 2PM
@ Guard and Grace in Denver

What Is Building Your Content Engine?

Building Your Content Engine is a two-hour lunch event featuring an industry panel followed by an open room discussion.

Our invitation-only group of 30 senior marketing and creative leaders will convene with three simple goals in mind:

  • To learn actionable insights and strategies
  • To walk away with valuable new connections from our unique networking opportunity
  • To enjoy a fine lunch

About the Content

In today’s age of hyper-personalization, marketers and creatives need to produce a near-infinite amount of content to deliver the brand experiences customers expect. Organizations are rethinking the way they create, manage, deliver, and optimize content by transforming the way their teams collaborate and work together through the use of technology. Connecting from creative to execution will increase the content velocity and capacity of leading organizations.

Discussion Topics

  • How tools and technologies should change as you move toward being a content creation factory
  • Removing friction from communication during the content creation process
  • The role of automation as marketers seek to speed up the process while creatives need ample time to create
  • How technology helps facilitate new ways for marketers and creatives to work together to make the process easier
  • Why creatives and marketers have different definitions for the term ‘content velocity’ and how that impacts workflow
     
     

Moderator

Bridget Roman
Sr. Product Marketing Manager, AEM Assets Adobe

Panelists

Chris Miller
VP of Marketing
PostNet
Kim Jones Thomas
Marketing Director
ALM Media
Jennifer Van Vleet
Global Vice President, Marketing & Communications
Stantec
Anne White
Director, Creative Operations
STARZ

Photos From the Event

Event Details

Date

Wednesday, February 26th, 2020

Time

12:00 pm – 2:00 pm

Location

Guard and Grace

1801 California Street,

Denver, CO 80202

Attendee Profile

30 Marketing and Creative leaders from the greater Denver area

Agenda

12:00 PM – 12:30 PM

12:30 PM – 12:40 PM

12:40 PM – 1:45 PM

1:45 PM – 2:00 PM

12:00 PM – 12:30 PM

Reception, Meet & Greet


12:30 PM – 12:40 PM

Welcome Remarks and Lunch Begins


12:40 PM – 1:45 PM

Panel Discussion and Q&A with

Attendees


1:45 PM – 2:00 PM

Interactive Roundtable Discussion

Reception, Meet & Greet

Welcome Remarks and Lunch Begins

Panel Discussion and Q&A with Attendees

Interactive Roundtable Discussion

Sponsor

adobelogo1
Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at www.adobe.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.