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Marketing in the Programmatic Age Roundtable
February 26, 2014 @ 12:00 pm - 2:00 pm
You read about it every day: the latest marketing tactic, the newest technological innovation, or toughest industry challenge that’s poised to threaten/increase the adoption of programmatic. It can be difficult to keep up with the realities and possibilities of the ever-changing programmatic marketing landscape. How do you distinguish between media hype and what’s meaningful to your organization?
Join us for the ‘Marketing in the Programmatic Age: Trends to Watch” Roundtable Lunch, an exclusive invitation-only event that is part of a nationwide series for senior executives from brands and agencies that started in January, 2014. We’ve distilled the countless hours of discussions into a new report with the invaluable learnings and best practices from 98 brands and 88 agencies in the programmatic trenches in their own words. As a follow-up to our acclaimed event series that concluded June 2014, this series will examine the latest trends and common challenges affecting marketers in the programmatic age, and discuss strategies and tactics to achieve your goals.
Attendees will benefit from rich, focused content as well as the rare networking opportunity created between the roundtable members. The roundtable will be very interactive by design and is limited to 40 participants. While there is no cost to participate, we require roundtable members to show up if registered and actively contribute to the conversation.
Please email Steve Etzler at email@example.com ASAP to reserve your seats.
50 senior marketers from leading brands and selected agencies.
Mike Baker, Co-founder, President and CEO, DataXu
Bruce Journey, Co-founder and Chief Customer Officer, DataXu
Ron Amram, Senior Media Director, Marketing, Heineken USA
Ben Eyler, VP of Communications & Brand Management, Citigold, Citi
Jonathan Margulies, Managing Director, Winterberry Group
Scott Martino, Marketing Analytics Lead, Mercedes-Benz USA
Kathleen Hartnett, Social Media Lead, SM Consumer Engagement, Pfizer Consumer Healthcare
Matt Wakeman, Director, Insights & Performance, The Archer Group
[push h=”30″]SPONSOR[push h=”6″]
DataXu is transforming the way companies build their brands in a digital world through the industry?s only fully integrated programmatic marketing solution. The DataXu Platform offers cloud-based software that leverages data science to help enterprise marketers better understand and engage consumers, and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit www.dataxu.com or follow us at twitter.com/dataxu.
ORGANIZER[push h=”6″]Business Development Institute (BDI), founded in New York City in 2001, is a B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client?s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years? experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer?s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.
- February 26, 2014
12:00 pm - 2:00 pm
- Event Category:
- Event Tags:
- Archer Group, Ben Eyler, Bruce Journey, DataXu, digital, Heineken, Jonathan Margulies, Kathleen Hartnett, Marketing, Matt Wakeman, Mercedes, Mike Baker, pfizer, Programmatic, Ron Amram, Scott Martino, Winterberry Group
- Business Development Institute
- (212) 765-8045
- McGraw-Hill Conference Center
1221 6th Avenue 2nd Floor, Room 208
New York, New York 10020 United States + Google Map