How to Connect Your Marketing Team,
Get More Done, and Prove Your Value

Tuesday, February 25th | 12 – 2PM | @ Aureole in NYC

Tuesday, February 25th
12 – 2PM
@ Aureole in NYC

What Is MarketingWorks?

MarketingWorks is an exclusive and interactive two-hour lunch event featuring an expert panel and open room discussion.

Our objective is to bring together a select group of senior marketers to share insights and personal experiences with one another, and create a rich networking experience for all. This is an invite-only event for marketing operations leaders from local enterprises in the New York City area.

About the Content

In marketing, work is becoming more complex and digitized, while workloads are heavier than ever. OKRs, KPIs, and other acronyms give us a goal to strive for, but in achieving these objectives, we may still struggle with the day-to-day work of collaboration, or execution of campaigns, or being able to quickly pivot to meet the needs of the market, all through an increasingly distributed workforce. As your team works harder to make sure the entire marketing department runs smoothly, stays aligned, and has what they need to be successful, evaluating the way you’re getting work done is a critical success factor that is too often ignored. Forward-thinking leaders are taking a radically different approach to work to meet the endless challenges that are reshaping the workplace.

Discussion Topics

  • How to be a transformational leader in the digital workplace
  • How to successfully collaborate across teams, departments and geographies
  • How to successfully digitize and transform your team into a modern marketing engine
  • How to free up time for your team to be truly creative
  • How to better foster an effective organization of the future
  • How to prove the value of marketing with real data
  • How to deliver on-time without sacrificing your team, or work-life balance


Gary Clinger
VP Marketing


Cindy Johnston
Head of Marketing Operations
David Novak
North America Marketing Platforms Leader
Jessica Spencer
Senior Manager, Marketing Strategy and Product Technology
Sara Walsh
Senior Vice President, Marketing
American Stock Transfer & Trust Company

Photos from the event

Event Details


Tuesday, February 25th, 2020


12:00 pm – 2:00 pm



135 W 42nd St

New York, NY 10036

Attendee Profile

30 senior marketing leaders from major enterprises


12:00 PM – 12:30 PM

12:30 PM – 12:40 PM

12:40 PM – 1:45 PM

1:45 PM – 2:00 PM

12:00 PM – 12:30 PM

Reception, Meet & Greet

12:30 PM – 12:40 PM

Welcome Remarks and Lunch Begins

12:40 PM – 1:45 PM

Panel Discussion and Q&A with


1:45 PM – 2:00 PM

Interactive Roundtable Discussion

Reception, Meet & Greet

Welcome Remarks and Lunch Begins

Panel Discussion and Q&A with Attendees

Interactive Roundtable Discussion



Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.