Preparing for a Cookieless Future:

Preparing for a Cookieless Future:

Developing Sustainable Marketing Strategies

Developing Sustainable Marketing Strategies

Wednesday, February 24th
12:00 – 1:30 PM CST

Wednesday, February 24th
12:00 – 1:30 PM CST

About the Program

Preparing for a Cookieless Future: Developing Sustainable Marketing Strategies is an invitation-only, video-based virtual event limited to a select group of marketing and ad tech leaders who will share insights and personal experiences with one another to create a rich networking experience for all. We will convene with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive break out room video discussions
  • Build meaningful connections with a group of diverse thinkers
07.14.20 Braze Enterprise

About the Content

In January 2020, Google announced that they would be eliminating third-party cookies by 2022. Consequently, marketers need to completely redefine existing targeting strategies to get their brands in front of the right prospects. Adding further complication, buyer preference has also been trending toward cookieless, even first-party cookies. Marketers now face the challenge of creating a targeting strategy that is both effective in serving their organization’s needs and non-invasive for buyers.

Whether marketing professionals are ready or not, a cookieless future is quickly approaching. Companies without access to durable IDs will need to use the period between now and January 2022 to test and explore alternate strategies to cookie-based consumer acquisition. What will the future look like for marketers? How are marketing teams planning on becoming effective drivers of customer acquisition at scale in the new landscape?

Our expert panel will discuss what they think a cookieless future will entail—including how they plan to rethink prospecting and targeting efforts, efficiently adapt existing advertising strategies, and accommodate the end of third-party cookies.

Discussion Topics

  • Defining a cookieless future and its lasting impact on marketers
  • Implementing sustainable buyer acquisition strategies that don’t rely on third-party cookies
  • Identifying affected workflow changes through omnichannel analysis and brainstorming solutions
  • Developing first-party data capabilities within an organization
  • Determining the role of identity providers for marketers and advertisers in 2021 and beyond
  • Complying with data governance and updated privacy policies

Event Details

Date

Wednesday, January 24th

Time

12:00 pm – 1:30 pm CST

Attendee Profile

Marketing and ad tech leaders 

Agenda

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM        Breakout Networking Sessions

12:00PM     

Attendees Enter Virtual Event & Welcome Remarks

12:05PM     

Video Networking in Breakout Rooms

12:15PM   

Panel Discussion

12:55PM     

Audience Q&A

1:10PM       

Breakout Networking Sessions

Reserve Your Spot Here

Sponsor

Adobe_Logo

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at www.adobe.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.