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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE PROGRAM
B2B Tech Sales & Marketing Leadership Roundtable—Bridging the Gap to Build Pipeline is an invitation-only two hour lunch that will take place in a private room at Fleming’s Prime Steakhouse, an award-winning restaurant in Boston.
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This event is limited to Sales & Marketing leaders from B2B technology companies to convene over three goals:
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• To learn actionable insights and strategies[push h=10]
• To walk away with valuable new connections from our unique networking opportunity[push h=10]
• To enjoy a fine lunch[push h=10]

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ABOUT THE CONTENT
B2B technology marketers are becoming an extension of sales more than ever. As marketers are increasingly being measured by their ability to grow pipeline, it’s imperative that budget and resources are allocated wisely to deliver ROI. Bridging the gap between sales and marketing is critical for success. Join us on Tuesday, December 10th to learn what your peers are doing to accomplish their goals, and hear from our expert panel on best practices.
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Our panel and interactive discussion will include the following topics:
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• Aligning & integrating marketing and sales to achieve growth
• Driving new business with Account-Based Marketing (ABM)
• Measuring success by identifying the right KPIs
• Marketing in the field – the impact of integrating face-to-face interactions with digital
• Overcoming additional challenges with partner marketing and sales

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ATTENDEE EXPERIENCE VIDEO
Please click to view a 40-second video that demonstrates the attendee experience:

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FEATURED PHOTOS FROM THIS EVENT

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MODERATOR
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Steve Etzler
CEO
Business Development Institute

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PANELISTS
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Craig Herman
SVP, Sales & Demand Generation
360insights

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Alice Palmer
VP of Marketing
Monotype

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Jaime Punishill
CMO
Lionbridge

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Andy Zimmerman
Chief Marketing Officer
Evergage

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Tuesday, December 10th, 2019
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TIME
12:00 PM – 2:00 PM
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LOCATION
Fleming’s Prime Steakhouse
217 Stuart St, Boston, MA 02116

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ATTENDEE PROFILE
30 sales & marketing leaders from B2B technology companies

[button id=”” style=”border” class=”” align=”left” link=”mailto:steven.etzler@bdionline.com?subject=RSVP for the 12/10 B2B Tech Sales Lunch in Boston” linkTarget=”_self” bgColor=”accent7″ hover_color=”accent5″ font=”20″ icon=”” icon_placement=”left” icon_color=””]RSVP NOW[/button]

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EVENT AGENDA:

12:00 PM – 12:30 PM	Registration and Networking
12:30 PM – 1:15 PM	Industry Panel & Lunch
1:15 PM – 1:30 PM	Q&A Session
1:30 PM – 2:00 PM	Open Room Discussion

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SPONSOR & ORGANIZER

Business Development Institute (BDI) is an award-winning ABM event marketing agency specializing in producing data-driven prospect roadshows called Accelerate Events. We brand our clients as thought leaders in their industry while simultaneously generating qualified leads that result in new business. As a turnkey partner, BDI handles all of the heavy lifting from conception of the program content, to recruiting our client’s qualified buyers, to executing the event day of.

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