While the pivot from hosting in-person to exclusively virtual events over the past year has presented many challenges for the ABM event marketing world, virtual offers distinct advantages and opportunities once the limitations are overcome. Without the complex logistics of venue, travel, on-location staff, and countless other details, virtual can reduce expenses and allow event organizers to focus more on facilitating an exceptional attendee experience for high-value participants. Attendees, meanwhile, have the flexibility of attending from anywhere and save travel time to and from the event.

Beyond cost and time-saving benefits, virtual events also offer advanced analytics and reduce the barriers to capturing content, providing event organizers real-time data on attendees, preserving live chats, and extending the value of the discussions to new audiences. So, how can marketers make the most out of their virtual events and partner with their organization’s demand gen and sales teams to further their collective goals?

Join our expert panel for the second part of our ABM Event Collective series as we discuss the many ways virtual events offer an edge over in-person.