Conferences & Trade Shows
Regional and national presences, programming, and onsite delivery at the industry moments your buyers already attend.
Strategic Event Support
Turn Events Into Business Impact
Flexible event leadership for growing EdTech, SaaS, and technology companies — from strategy and planning through execution and measurement.
About Robyn
25 Years Building Events That Deliver
I’m Robyn Etzler, co-founder of BDI and a strategic event marketing leader with experience across B2B technology and EdTech. Throughout my career, I’ve created events and experiences that bring people together, strengthen brands, support sales, and drive measurable business outcomes.
I believe the best events are thoughtful, purposeful, and personal. I bring a strategic eye to the big picture while caring deeply about the details that shape the experience. My goal is simple: to understand what you want your event to accomplish, make the planning process easier for your team, and create an experience that brings your vision to life and delivers meaningful results.
— Robyn Etzler, Co-Founder, BDI
Relevant experience
Experience Across EdTech and Enterprise Technology
- EdTech experience
- Selected brand experience
Robyn steps in when a company needs event expertise, added bandwidth, or complete ownership of an event or program.
Available for project-based support, fractional event leadership, or an ongoing partnership with your internal team or portfolio company.
Where Robyn Can Help
Support Across the Full Range of B2B Programs
From a single flagship moment to an ongoing series, support is scoped to what your team needs most.
Experiential Activations
Creative, engaging experiences, standalone or integrated into a larger event, designed to bring brands to life and create memorable touchpoints with customers and prospects.
Customer & User Events
Programs that deepen relationships with the customers you already have.
Sales & Partner Events
Field and partner programs aligned to pipeline goals and go-to-market priorities.
Event Series & Sponsorships
Repeatable regional programs and sponsorship strategy that build momentum across markets.
Speaking & Thought Leadership
Speaking engagements and content that position your leaders as a voice in the category.
In the room
Programs Robyn Has Led
What Clients & Colleagues Say
Feedback from the marketing teams Robyn has partnered with.
Why TalkingPoints Works With Robyn
Vrinda KokjeMarketing, TalkingPoints
“Robyn built a strategic, ROI-driven events engine that strengthened pipeline contribution, increased brand visibility, and delivered a cohesive end-to-end marketing experience. She combines big-picture thinking with operational excellence and ensures every touchpoint works intentionally toward measurable impact.”
Why HPE Works With Robyn
Morgan ElizabethMarketing, HPE
“Robyn was an exceptional partner in managing our 10-event series, handling everything from venue research and budget management to event logistics, audience acquisition support, registration, onsite preparation, and post-event follow-up. She was thoughtful about selecting venues near our target accounts while identifying opportunities to manage costs without compromising the experience.
Managing multiple events simultaneously, from executive dinners to wine experiences, required tremendous attention to detail, and Robyn kept everything moving seamlessly. Her organization, communication, and event briefs ensured our team arrived onsite informed and prepared, allowing us to focus on engaging with our attendees. With Robyn’s help, we were able to execute all these events at the highest quality while achieving our goals for the series.”
Let’s Connect
Tell me what you are planning, or reach out directly.