Attendee Recruitment
Reach senior leaders at priority target accounts through highly personalized, account-based outreach.
Solutions
Full Service Account-Based Event Marketing Agency
Bring the right leaders from the right accounts into the room and turn engagement into pipeline.
The BDI Solution
BDI does the heavy lifting from start to finish, helping your team engage the right accounts, create meaningful executive conversations, and turn events into measurable business outcomes.
Strategic Content
Shape relevant conversations around your thought leadership, product positioning, and audience priorities.
Turn-Key Program Management
From strategy and recruitment to logistics, communications, and follow-up, BDI manages the program end to end.
Event Execution
BDI is onsite to manage every detail and deliver a polished, high-touch experience for you and your guests.
The BDI Approach
An ABM Strategy for Executive Events
Dates and Locations
Selected around your company’s goals, priority markets, and timing.
Aligned Content
Built around your company’s thought leadership, product positioning, and the conversations your audience cares about most.
Event Branding and Websites
BDI designs event websites that seamlessly align with your company’s brand and style guidelines.
Sole-Sponsor Ownership
Your company leads the experience without sharing attention with other sponsors.
Speaker and Attendee Recruitment
Focused on the personas and decision-makers within your target accounts.
Timeline Management
A structured 12-week operating timeline managed by BDI.
Partner Involvement
Strategically include partners when they add value to the audience and program.
Post Event Support
Drive measurable ROI with onsite surveys, clear CTAs, and BDI led introductions between attendees and sales reps that turns engagement into pipeline.
Our Programs
Private Executive Lunches
Focused, peer-led conversations that bring senior leaders together around a timely business priority, without taking over their day.
- Curated executive audience
- Target-account recruitment
- Peer-to-peer discussion
Executive Dinners
Intimate evening experiences designed to create deeper conversations and stronger relationships with the executives you want to engage.
- Private, premium venues
- Curated panel or roundtable
- Executive networking & relationship building
Multi-City Roadshows
Turn one successful executive conversation into a repeatable program across priority markets, accounts, and regions.
- Consistent program strategy
- Market-by-market executive recruitment
- Centralized execution, insights & reporting
Strategic Event Support
Support for the events that bring your field strategy to life, including internal meetings, customer programs, conference sponsorships, trade shows, and partner activations.
- Internal meetings & sales kickoffs
- Conferences & sponsorship activations
- Trade show exhibits & executive hospitality
From audience strategy and executive recruitment to venue, programming, onsite execution, and reporting, BDI manages every event end to end.
The experience in the room
The Setting Is Part of the Strategy
Every detail, from the venue and room layout to hospitality, branding, and production, is designed to create the right environment for meaningful executive conversation.
A Managed 12-Week Path From Brief to Room
BDI coordinates the moving pieces so your team can stay focused on the relationships and business outcomes that follow.
- 12–8 weeks
Align
Goals, markets, target accounts, and success criteria.
- 8–6 weeks
Build
Topic, speakers, brand assets, website, and venue.
- 5–0 weeks
Recruit
Outreach, qualification, and attendee confirmation.
- Day of
Deliver
Production, hospitality, moderation, and onsite execution.
- After the event
Post Event ROI
Surveys, executive summaries, sales introductions, and structured follow up.
After the room
Post Event ROI
BDI turns attendee interest into measurable follow-up, qualified conversations, and pipeline by capturing intent onsite, identifying next steps, and helping coordinate timely sales outreach after the event.
47.1%
of all attendees request a sales follow-up with the sponsor, captured through BDI’s onsite surveys.
- 01
Onsite Surveys
Paper surveys with clear calls to action, completed in the room while the conversation is still fresh.
- 02
Executive Summary Landing Page
A branded summary of the discussion, key themes, photos, and practical takeaways built to share internally and externally.
- 03
Follow-Up Outreach
Structured post-event outreach that keeps the conversation moving after everyone leaves the room.
- 04
Connecting Attendees to Sales
Requested follow-ups routed to the right sales leaders so intent turns into pipeline.
Why Clients Choose BDI
Hear directly from the clients who bring us into their priority accounts.
Why HPE Works With BDI
Vasil HlinkaEcosystem & AI ISV Leader, HPE
5+years as a BDI partner
50+executive events together
“BDI has been a valued partner to HPE for more than five years, and we’ve now worked together on more than 50 executive events.”
Over that time, Steve and the BDI team have become people I know I can count on. They understand our business, our audience, and what it takes to create an executive experience that delivers real value.
One of the biggest benefits of working with BDI is their ability to bring senior executives from our priority target accounts into meaningful conversations with our team, often creating relationships and opportunities we would not have developed otherwise. Their programs are built around business outcomes, not just attendance, and have consistently helped us generate strong engagement, follow up opportunities, and measurable ROI. They truly feel like an extension of our team.
Why Adobe Works With BDI
“They understand our target accounts, understand the content, and they know which contacts are based in those particular markets.”
Angelina Sayfi
Sr. ABM Manager, Adobe
Frequently Asked Questions for Clients
The questions companies most often raise before partnering with BDI on an executive program.
Discuss a programWhat does BDI manage for an event?
BDI does the heavy lifting from start to finish, including strategy, content, venue, event website, attendee and speaker recruitment, communications, onsite execution, surveys, and post-event follow-up.
How does BDI recruit attendees from our target accounts?
We build a focused outreach campaign around your priority accounts, personas, titles, markets, and business objectives, then personally recruit and qualify the right leaders for the program.
Can we provide our own target account list?
Yes. Most programs are built around a client’s named-account strategy. BDI can work directly from your target account list and agreed attendee criteria.
How does BDI help drive measurable ROI after the event?
BDI captures attendee intent through onsite surveys, identifies follow-up requests, creates a post-event recap, and helps connect interested attendees with the appropriate sales team so engagement can turn into pipeline.
What makes BDI different from a traditional event agency?
BDI combines event strategy and execution with account-based attendee recruitment and post-event sales follow-up. The goal is not simply to produce a great event, but to put your team in the room with the right decision-makers and create measurable business opportunities.
How involved does our internal team need to be?
It’s a very light lift for you. Your team sets the strategy, target accounts, and messaging, identifies a moderator, and helps invite key customers and prospects already in your pipeline. BDI handles the heavy lifting from planning and recruitment through onsite execution and follow-up.
How do you ensure the event feels like our company’s event?
BDI aligns the content, event website, branding, messaging, hospitality, and overall experience with your company’s brand guidelines, thought leadership, and product positioning.
How far in advance should we begin planning?
BDI typically recommends beginning several weeks in advance so there is enough time to align on strategy, develop the program, secure the venue, and recruit the right attendees. The current BDI process is structured around an approximately 12-week operating timeline.
Start the Conversation
Share your target audience, priority markets, and program goals. BDI will help shape the right format and path forward.