As organizations adopt generative AI, the impact goes far beyond new tools—it requires a shift in marketing workflows, team structures, and decision-making processes. This session dives into the critical organizational adjustments, and considerations, needed to successfully integrate generative AI into marketing operations, highlighting the importance of aligning leadership, empowering teams, and fostering a culture of adaptability. Explore strategies for managing change, fostering cross-functional collaboration, and reshaping workflows to unlock AI’s potential for efficiency and innovation. Join us for a thought-provoking discussion on how to lead your team through this transformation, overcome resistance, and position your organization at the forefront of marketing evolution.