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The Future of
Branding: Boston
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The Future of Branding is about how clear, beautiful and useful your audience’s experience is throughout their journey with your brand. Clear brands are intuitive and easy to understand. A brand’s beauty is determined by purposeful design. Useful brands are inherently beneficial.
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The Future of Branding Roundtable Lunch is an invitation-only group of senior marketing executives from Boston’s leading companies. The roundtable members benefit from a highly interactive format that allows every leader to exchange knowledge and experiences while networking over lunch. Siegel+Gale, the leading branding firm, is the event moderator. Business Development Institute is the event organizer.
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We recently held the same events in Los Angeles, San Francisco, Silicon Valley, Boston, Chicago, and Atlanta. Click here to view the combined attendee list from these events, a demonstration of the quality of leaders we attract.
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EVENT PARTICIPANTS
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DISCUSSION MODERATOR |
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Margaret Molloy
Global Chief Marketing Officer + Head of Business Development
Siegel+Gale
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FEATURED SPEAKER |
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Rolf Wulfsberg
Global Director, Quantitative Insights
Siegel+Gale
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THOUGHT STARTER |
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Sean Gallimore
Corporate VP, CMO
Parexel
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THOUGHT STARTER |
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Brett Gerstenblatt
Vice President, Executive Creative Director
CVS Health
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THOUGHT STARTER |
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Brian Kenny
Chief Marketing and Communications Officer
Harvard School of Business
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THOUGHT STARTER |
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Vicki Lester
Vice President – Head of Intermediary Marketing
Columbia Threadneedle Investments
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THOUGHT STARTER |
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Merrily McGugan
Director of Corporate Marketing
DataXu
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THOUGHT STARTER |
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Chris Needham
Head of Brand Strategy & Experience Design
TIAA
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THOUGHT STARTER |
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Kirsten Paragona
Marketing Director
Carousel Industries
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THOUGHT STARTER |
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Drake Pusey
Innovation Strategy
TIAA-CREF
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THOUGHT STARTER |
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Jen Reddy
VP Marketing
IdeaPaint
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THOUGHT STARTER |
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Maggie Ryan Flaherty
Strategic Brand Positioning and Content Development
Blue Cross Blue Shield of MA
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THOUGHT STARTER |
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Adrian Scholes
VP Marketing
Newforma
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THOUGHT STARTER |
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Julie Zadow
Senior Vice President Marketing
Skillsoft
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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com.
While there is no cost to attend this event we do require that registrants attend, for the benefit of all involved.
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Date:
Wednesday,
October 19, 2016
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Time:
12:00pm – 2:00 pm
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Location:
L’Espalier
774 Boylston St, Boston, MA 02199
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Attendee Profile:
30 senior marketers from leading brands
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Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.
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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our event calendar and follow us on Twitter at @BDIonline.
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