Leading Through Disruption: AI & Social Shifts in Pharma
Life sciences marketing is undergoing a seismic transformation. Traditional social media targeting is collapsing under new platform restrictions, while AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are becoming the dominant entry point for healthcare information. The result? A loss of control over how your brand is seen and understood by patients, HCPs, and caregivers.