The world is witnessing the dawn of a new era of AI, fueled by continuous breakthroughs in generative and other capabilities. This rapid progress translates to a multitude of exciting opportunities across various sectors, especially in the realm of marketing. This powerful technology has the ability to transform nearly every aspect of the customer journey, crafting hyper-personalized experiences and fostering deeper engagement. Moreover, AI can significantly expedite time to market, allowing you to capitalize on trends and reach customers faster than ever before.