As consumer expectations shift by the minute and product cycles are shorter than ever, AI is emerging as a powerful ally for product innovation teams, as well as for quality, compliance, regulatory, operations, and supply chain. From predicting trends with precision to accelerating go-to-market timelines and optimizing assortments, artificial intelligence is reshaping the way brands in consumer products, food & beverage, and grocery innovate and compete.

Life sciences marketing is undergoing a seismic transformation. Traditional social media targeting is collapsing under new platform restrictions, while AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are becoming the dominant entry point for healthcare information. The result? A loss of control over how your brand is seen and understood by patients, HCPs, and caregivers.