Wednesday, February 17th
12:00 – 1:30 PM CT
w/ quality of knowledge
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Digital Workplace Resilience: Improving Your Martech Stack for Greater Insights is an invitation-only, video-based virtual event limited to marketing and digital transformation leaders from enterprises across the country who will convene with three goals in mind:

  • Gain actionable insights from conversations led by our expert moderated panel
  • Participate in interactive breakout room video discussions
  • Build meaningful new connections with a group of diverse thinkers

event schedule

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions


Wednesday, February 17th, 2021
12:00 pm – 1:30 pm CT


A select group of IT leaders

The New Era of Tech Companies

Every achievement big or small begins with setting a goal. In the current climate it is especially necessary for corporations to set clear and achievable goals with prioritized action plans. Both short and long term initiatives involve goals in the making, and creating a systematized strategy that prioritizes collaboration and workflow is a feat not to be taken lightly. According to the authors of The Balanced Scorecard, 90% of corporations fail to execute their strategies successfully. Thus, where goal setting may be a critical step in moving an action plan further, the strategy and execution of goals is an area where all companies could benefit from added insight. 

There are some metrics that corporate leaders can leverage in order to set and achieve company goals, such as making goals specific and measurable while approaching them in reachable increments. Even so, in order to better set the right actionable goals, corporate leaders need to define priorities with viable strategies before applying the right tools to plan, measure, and execute them.

Discussion Topics

  • Goal alignment and the importance of charting strategy from planning through execution 
  • How to prioritize critical tasks with so many uncertainties
  • Leveraging integrated technological platforms and the right tool to streamline process, measure success, and modify for assured goal achievement 
  • How to define priorities when limited or decentralized resources necessitate compromise
  • The limits of proactive planning and how to better align work to strategy

Reserve Your Spot Here


Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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