Future-Proofing your Startup: Marketing Strategies in an Uncertain Economy

Tuesday, December 6th
@ 1:00 – 2:00 PM ET​

Future-Proofing your Startup: Marketing Strategies in an Uncertain Economy

Tuesday, December 6th
@ 1:00 – 2:00 PM ET​

Join our discussion about how to optimize your marketing and customer experience strategies

A complimentary bottle of wine for the first 25 registrants!

Moderator

Ashley Christiano

Braze

Principle Customer Marketing Manager, Global SMB


LinkedIn

Panelists

Kim Hurwitz

FITE

Chief Marketing Officer


LinkedIn

Ilana Fromm

Little Spoon

Senior Marketing Manager


LinkedIn

About the Content

In a turbulent market, building resilience into your marketing strategy is the name of the game, especially for startups. Whether you find yourself in a pre-launch, mid-pivot, or hyper-growth position, customer engagement is an important investment. After all, happy customers are the key to sustainable, long-term growth. Effectively monetizing and retaining your customers will have tangible impacts on your bottom line—a must in tough economies when every dollar counts. 

Join us on December 6th as our expert panelists discuss how to lean into your customers, including strategies for optimizing engagement and retention, through the lens of the challenging market conditions we’re facing today.

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Discussion Topics

  • Understanding and adapting to changing consumer behavior
  • Turning your customers into a growth engine
  • How to integrate email into a cross-channel strategy
  • Evaluating the technology you’ll need to get it done
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Agenda (in ET)

1:00 PM     

1:05 PM   

1:10 PM

1:45 PM     

2:00 PM

1:00 PM

Welcome & Interactive Chat Session

1:05 PM

Interactive Poll

1:10 PM

Moderated Panel & Q/A

1:45 PM

Peer-to-Peer Discussions

2:00 PM

Event Officially Ends

Welcome & Interactive Chat Session

Interactive Poll

Moderated Panel & Q/A

Peer-to-Peer Discussions

Event Officially Ends

Who's Attending

Marketing leaders at startups nationwide

Objectives

  • Walk away with an understanding of how to optimize your marketing and customer experience strategies
  • Connect with peers facing the same real life problems as you
  • Ask our panel of experts your most pressing questions

A complimentary bottle of wine for the first 25 registrants!

Register below before Tuesday, November 29th to ensure that your wine is delivered in time of the event.

Reserve Your Spot Here

Sponsor

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine’s 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at https://www.braze.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.

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