Let’s Get Digital

Creating Content that Extends the Life of Your Events

Let’s Get Digital

Creating Content that Extends the Life of Your Events

Friday, December 10th
@ 2:00 – 3:00 PM ET

Friday, December 10th
@ 2:00 – 3:00 PM ET

Join our fireside chat to hear from fellow members of the B2B marketing community about the importance of digital content in 2022 — how to generate it, how to use it, and how to measure its effectiveness.

$30 Charity Donation Included!

Guest Speaker

Jen Dimas

Qumu

Chief Marketing Officer


LinkedIn

Jen has held leadership positions at high-growth, B2B enterprise software companies like Gigster, Plex, Demandbase, Egnyte, and Polycom. She is passionate about understanding the global market and in creating and maintaining connections—with customers, prospects, investors, influencers, employees and partners.

Speaker

Jen Dimas

Qumu

Chief Marketing Officer


LinkedIn

About the Content

The role of digital content is evolving. With the emergence of hybrid and the return of in-person events, there’s no going back to the way things used to be pre-pandemic. Instead, field and event marketers will need to rethink how they engage with their audience pre-, during, and post-event.

As the CMO of Enterprise Video as a Service (EVaaS) platform Qumu, Jen Dimas is an expert at expanding customer-focused marketing programs, especially when video content is involved. She’s also attended her fair share of in-person, hybrid, and virtual events in 2021 and has a wealth of tips for hosting successful, interactive programs.

During our fireside chat with Jen on December 10th, we’ll discuss the importance of digital content in 2022 — how to generate it, how to use it, and how to measure its effectiveness. We’ll set aside plenty of time for peer-to-peer networking so that you can share your thoughts and learn from fellow members of our B2B marketing community.

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Discussion Topics

  • Utilizing strong event content as the foundation for a successful marketing strategy
  • Setting up analytics to measure the usefulness of your digital content
  • Creating hybrid programs that consider and engage all aspects of the audience
  • Extending the reach of your events with mediums like videos, podcast episodes, blog posts, etc.
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Agenda (in ET)

2:00 PM     

2:05 PM   

2:30 PM

3:00 PM      

2:00 PM

Attendees Join + Welcome Remarks

2:05 PM

Opening Remarks + Fireside Chat

2:30 PM

Interactive Breakouts

3:00 PM

Event Officially Ends

Attendees Join + Welcome Remarks

Opening Remarks + Fireside Chat

Interactive Breakouts

Event Officially Ends

Who's Attending

Select group of marketing, event, field, and demand gen leaders

Objectives

  • Walk away with a page full of notes on the future of digital content
  • Connect with peers facing the same, real-life problems as you
  • Ask our speaker your most pressing questions

Reserve Your Spot Here

Organizer

BDI Birthday Logo

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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