Globalizing & Localizing Your Content Strategy in Adobe Experience Manager Webinar

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VIEW THE WEBINAR

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DOWNLOAD THE PRESENTATION

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AEM enables the creation and delivery of dynamic and engaging brand experiences across all platforms. In order to effectively create and deliver these brand experiences to customers across the world, AEM users must localize them to the meet the growing expectations of a global audience. Among other factors this requires adaptation of product offerings, images, currencies, and language. Given the ever increasing growth of AEM sites, their functionality and their content, the localization process is extremely complex. And the complexity increases exponentially with the number of languages, supported platforms, and rate of change.[push h=10]

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Listen as our speakers discuss best practices for creating AEM brand experiences for global consumers at scale, in any language, for all cultures, and for every market.[push h=10]

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Expect to take away the following:[push h=10]

• Find out how a technology-driven, agile translation workflow creates a flexible, customizable process that allows the brand full control at all times.

• Discover how AEM’s native localization architecture can be extended seamlessly to leverage a centralized management platform for translation resources around the world, with full visibility and control.
  

• Learn how Smartling integrates with other platforms and formats across your organization, including Adobe InDesign and other business documents, mobile applications, and e-commerce platforms such as hybris and Demandware.

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FEATURED SPEAKERS

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Mathias Siegel
Group Product Manager for AEM
Adobe

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Matt DeLoca
VP Channel & Alliances
Smartling

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Andrew Saxe
VP of Product
Smartling

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SPONSOR

Smartling uses technology to transform the way content is created and consumed around the world. Smartling’s Global Fluency Platform helps brands access new markets, more customers and greater value. The Global Fluency Platform enables ambitious brands to achieve a more dominant global position. Smartling enables brands such as British Airways, InterContinental Hotels Group, Uber, AdRoll, Shinola, Spotify, Pinterest, Hasbro and SurveyMonkey to provide truly native brand experiences. Smartling is headquartered in NYC with over 100 employees. For more information, visit www.smartling.com.

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ORGANIZER[push h=”6″]

Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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