Getting Real with AI

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GETTING REAL WITH AI

A ROUNDTABLE LUNCH FOR MEDIA, ENTERTAINMENT, BRANDS, AND AGENCIES

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE PROGRAM
Getting Real with AI is an invitation-only two-hour lunch that will take place in a private room at Aureole, an award-winning restaurant in New York. This event is limited to 20 local technology and business leaders from large New York-based brands, publishers, and agencies across multiple industries to convene with three goals:

• To learn on building a AI powered Marketing Intelligence
• To walk away with valuable new connections from our unique networking opportunity
• To enjoy a fine dining experience

The event format will feature a moderated panel of industry leaders followed by a roundtable discussion around a single hollow square table to promote interactivity and allow everyone in the room to participate. To maximize the value to all participants, press and media will not be invited, nothing will be recorded and live social media will not be used during the event.
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Please click to view a 40 second video that demonstrates the attendee experience:

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ABOUT THE CONTENT
The world is buzzing about the future of Artificial Intelligence (“AI”) and its promise to improve productivity, maximize revenue, and reduce costs. In this session, we will go beyond the hype and discuss practical, actionable steps on building performance optimization, understanding the media mix and spend using Machine learning based approach.
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We will also share lessons learned about how to build and sell an AI business case that delivers measurable results for your organization and career.
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Our panel and interactive discussion will include the following topics:
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• Understanding the building blocks for AI powered marketing intelligence[push h=7]
• Creating a data driven strategy and approach that integrates various marketing data sources[push h=7]
• State of Marketing analytics today and how to get started on AI powered Intelligence[push h=7]
• How to apply predictive intelligence on various stages of customer/prospect touchpoints – Ads, Email, Paid Social, Point of Sale etc.[push h=7]
• Best practices for creating predictive analytic solutions including Marketing & Sales performance optimization, Cross Channel reporting, Spend and Budget allocation.[push h=7]
• Talent recruitment, retention and team building strategies given the hyper competitive environment[push h=7]
• Key components of a successful ML/AI business case that results in senior leadership buy in and funding support[push h=7]

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FEATURED PHOTOS FROM THIS EVENT

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MODERATOR

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Charles Landry
Chief Executive Officer
SpringML

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PANELISTS

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Craig Bauer
Global SVP & Managing Director
Motif Photos, a Division within RR Donnelley

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Bob Bress
Vice President, Analytics & Business Intelligence
FreeWheel

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Jason Jercinovic
Global Head of Marketing Innovation
Havas

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Robyn Spector
Director of Corporate Strategy and Development
The Associated Press

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Melanie Chalupa at melanie.chalupa@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Thursday, December 6, 2018
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TIME
12:00 PM – 2:00 PM
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LOCATION
Aureole
135 W 42nd St, New York, NY 10036

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ATTENDEE PROFILE
35 local technology and business leaders from the media, entertainment, consumer brand, publishing, and agencies industries.

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EVENT AGENDA:

12:00 PM – 12:30 PM	Registration and Networking
12:30 PM – 1:15 PM	Industry Panel & Lunch
1:15 PM – 1:30 PM	Q&A Session
1:30 PM – 2:00 PM	Open Room Discussion

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SPONSOR

SpringML’s mission is to help customers accelerate time to derive insight and make an impact using data. We offer applications and services that solve key business problems for data-intensive industries and focus on the Healthcare, Energy, Media and Technology spaces. We have successfully helped over 100 customers with their AI journey, including many of the Fortune 1000. Our Channel partners are Salesforce and Google. Learn more at www.springml.com.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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