Winning the Digital Experience Economy

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE PROGRAM
Winning in the Digital Experience Economy will take place on Thursday, December 5th from 12pm to 2pm in Midtown Manhattan. The event format will begin with open room networking, followed by a 45-minute panel discussion over a three-course lunch at Aureole. The purpose of this event is to gather an invite-only group of 30 local marketing, product, and developers from major brands to accomplish the following objectives:

• To participate in a quality networking experience and walk away with valuable new connections
• To learn learn actionable insights and strategies from our expert panel
• To enjoy a fine lunch

ATTENDEE EXPERIENCE VIDEO

Please click to view a 40 second video that demonstrates the attendee experience:

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ABOUT THE CONTENT
Today businesses compete and win by delivering the best digital experiences. In a world where the way a customer experiences your brand is constantly changing, and disruptive startups and global dominators are growing revenue and market share, businesses must adopt new strategies not only to remain competitive, but to survive. Join us in Midtown Manhattan on Thursday, December 5th to learn how leading brands are utilizing the following business-critical strategies to fuel constant improvement and growth across the digital customer journey:
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• Experimenting to inform & guide decisions [push h=15]
• Scaling quality, relevant digital experiences at every touchpoint, across all devices
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• Activating on data to find customer signals through the noise
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• Building and sustaining customer-centric teams
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• Personalizing to create customized experiences and recommendations
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• Quantifying the ROI of personalized digital experiences
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FEATURED PHOTOS FROM THIS EVENT

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MODERATOR
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Steven Schuler
Director of Product Marketing
Optimizely

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PANELISTS
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Mahesh Bharariya
VP, Digital Experimentation & Insights – Membership
American Express

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Poonam Goyal
Sector Head and Senior U.S. Retail Analyst
Bloomberg Intelligence

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Peter Gray
Vice President, Optimization
Dow Jones

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Joel Layton
Vice President, eCommerce & Digital Marketing
ADP

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Thursday, December 5th

TIME
12:00 pm – 2:00 pm
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ATTENDEE PROFILE
30 local marketing, product, and developers from financial services, retail, travel, media, and technology companies

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LOCATION
Aureole
135 W 42nd St,
New York, NY 10036

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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:40 PM	Welcome Remark and Lunch Begins
12:40 PM – 1:45 PM	Panel Discussion and Q&A with Attendees
1:45 PM – 2:00 PM	Interactive Roundtable Discussionn

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SPONSOR

Optimizely is the world’s leader in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises. To learn more, visit optimizely.com.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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