With the rise of digital commerce, industrial manufacturers are no longer asking IF they should go to market, but HOW they should. By 2025, 80% of all B2B interactions between suppliers and buyers will take place in digital channels. However, more than half of manufacturing organizations don’t have an advanced approach in place for managing digital commerce initiatives [1].

Still, the question remains: Should you cut your dealer or VAR network in on the profits, or should you go around them and start selling directly to the end customer? There’s no silver bullet answer, but there are high stakes. Manufacturers who create a successful digital commerce strategy will not only establish strong connections with their end users, but also develop a competitive advantage in their field.

Join us on November 16th in this debate-style strategy session to hear from opposing sides of the dealer or no dealer debate.