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About

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Details

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RSVP

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Sponsor

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Future of Branding:
Naming for Generations

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The Future of Branding Roundtable Lunch convenes marketing and innovation leaders across industries in an exclusive, off-the-record setting to discuss how the biggest challenges and emerging trends of today will impact brands tomorrow. The highly interactive format allows every participant to share knowledge and experiences while learning from and networking with fellow executive peers.

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This Fall’s program will explore the art and science of naming. The workshop experience will focus on what organizations should consider when developing a new name and reveal findings from our Naming for Generations research.
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Over the past three years, we’ve held similar events in New York, Chicago, Boston, Atlanta, Dallas, Los Angeles, Portland, San Francisco, Seattle, Austin, Silicon Valley, Dubai, Tokyo, London and more. Click here to view a list of the industry leaders who have led discussion in this series.
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The Future of Branding Roundtable Lunch is hosted and moderated by global brand strategy, design and experience firm Siegel+Gale and organized by Business Development Institute.
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EVENT PARTICIPANTS
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HOST

Kristen Berry-Owen
Research Director, Strategy + Insights
Siegel+Gale

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THOUGHT STARTER

Natalie Brown
Director, Experiential Marketing
Sur La Table

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THOUGHT STARTER

Julia Dmitrieva
Director of MR Field Marketing
Philips

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THOUGHT STARTER

Lin Macmaster
Executive Director Brand, Content and Creative Strategy
Providence St. Joseph Health

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THOUGHT STARTER

Sharon McCarthy
Chief Marketing Officer
Shari’s Management Corporation

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THOUGHT STARTER

Alonda Williams
SVP/Chief Marketing Officer
YMCA of Greater Seattle

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THOUGHT STARTER

Kristen Zabaglo
Director, Brand Management & Innovation
Starbucks

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HOST

Aaron Hall
Group Director, Naming
Siegel+Gale

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Space is limited. To RSVP or for more information, please email Steve Etzler at steven.etzler@bdionline.com.

This is an invitation only event and registration is required.

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Date:
Thursday, November 14, 2019
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Attendee Profile:
30 senior marketers from leading brands

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Time:
12:00 pm – 2:00 pm[push h=5]
Location:
Four Seasons Hotel
99 Union St, Seattle, WA 98101

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Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.

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Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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