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Blockchain Enabled Brand Protection

Name: Blockchain Enabled Brand Protection
Start: 2018-11-08T12:00:00-05:00
End: 2018-11-08T14:00:00-05:00
Location: Nassau Inn

November 8, 2018 @ 12:00 pm - 2:00 pm

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Can Blockchain Revolutionize Brand Protection
Keeping your Products Authentic, Safe, and Connected?
A ROUNDTABLE LUNCH FOR PHARMA LEADERS

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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Authentic, Safe, Connected
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ABOUT THE PROGRAM
An exclusive two-hour event features an expert panel and an open room discussion in a private room at the Nassau Inn. Our invitation-only group of 30 senior Anti-Counterfeit, Brand Protection, Legal, Marketing, Security and Supply Chain leaders will gather:

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To learn from each other
To network with each other
To enjoy a fine lunch</

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VIDEO HIGHLIGHT REEL
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Please click to view a 40 second video that demonstrates the attendee experience:
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ABOUT THE CONTENT

As a leader in Pharma, market dynamics are always making you ask yourself “what’s next?” A few years ago, the answer to that question was “serialization.” We are just about finished with that major evolution in Pharma. Serialization was introduced as a major initiative in protecting the pharmaceutical supply chain from counterfeiting and gray market diversion. But will it?

Serialized barcodes can be fabricated and copied. The challenge is in finding a comprehensive solution that is covert, non-duplicable, and secure. The solution also must be easy for supply chain partners to validate using existing packaging to authenticate product. Connecting physical products to the digital world, guaranteeing authenticity, ensuring safety, and protecting your brand is “what’s next” — and it includes blockchain.

One undeniable value of blockchain technology is the ability to provide immutability through cryptographic proof that data has not been tampered with, modified, or otherwise manipulated. This immutability is a critical component in securing the digital linkage to your physical product.

So how can the value provided by blockchain technologies compliment your brand protection strategies and together solidify your authentic, safe, connected products?

DISCUSSION TOPICS

Serialization is compliance, not product protection – what else is needed?
Defining the issues of diversion and counterfeiting.
How blockchain can secure the digital link to the physical product?
How blockchain can not only secure your product custody transfer, but enable the transfer of trust.
Promoting the blockchain ecosystem and how to address the privacy and data sharing concerns.
A review of the brand protection solutions already in play and a new innovative one that is challenging them – which is a covert, non-additive, and cost-effective solution.

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