The Interconnected Digital Shelf

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE PROGRAM
The Interconnected Digital Shelf will take place from 12 to 2pm, beginning with open room networking followed by a 45-minute panel discussion over a three-course lunch at Aureole. The purpose of this event is to gather an invite-only group of 25 eCommerce, Digital, Product and Marketing leaders from brands in the Greater New York City area to accomplish the following objectives:[push h=15]

• To participate in an open and constructive networking experience
• To learn actionable insights and strategies from our expert panel and interactive roundtable conversations
• To enjoy a fine lunch

ATTENDEE EXPERIENCE VIDEO

Please click to view a 40 second video that demonstrates the attendee experience:

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ABOUT THE CONTENT
The expectations of today’s buyers are evolving, and success in ecommerce belongs to sellers who can evolve with the customer. As shoppers increasingly opt for convenience, brands must consider their presence on the digital shelf. New solutions for managing the customer’s product experience offer forward-thinking businesses the chance to deliver more relevant and engaging content across a wide array of touchpoints. By optimizing the opportunities for customers to discover, research, and shop in the digital space, brands can offer a personalized journey for each of their shoppers.
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To accomplish this, businesses must consolidate fragmented data and systems, unify previously siloed teams across their organization, and execute dynamic commerce strategies with speed and at scale. Those that adopt a digital first mentality and make continued improvements online will dominate the digital shelf.
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• How can you structure your organization for success on the digital shelf?
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• What barriers stand in your way, both inside and outside of your organization?
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• How can traditional brands adopt a digital first mindset?
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• Where do digitally native brands excel and where do they fall short?
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• How can you deliver consistent, up-to-date content across all channels?
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• What are critical elements of the new shopping journey?[push h=15]

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FEATURED PHOTOS FROM THIS EVENT

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MODERATOR
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Molly Schonthal
VP, Strategy and Innovation
Salsify

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PANELISTS
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Michael G. Callahan
VP of eCommerce
Maytex and Zenith Home Corp

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Chris Parsons
President Americas
Mayborn

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Tuesday, November 5th

TIME
12:00 pm – 2:00 pm
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ATTENDEE PROFILE
25 eCommerce, Digital, Product and Marketing leaders from brands in the Greater New York City area

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LOCATION
Aureole
135 W 42nd St,
New York, NY 10036

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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:40 PM	Welcome Remark and Lunch Begins
12:40 PM – 1:45 PM	Panel Discussion and Q&A with Attendees
1:45 PM – 2:00 PM	Interactive Roundtable Discussionn

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SPONSOR

Salsify is the world’s leading Product Experience Management (PXM) platform. They empower brand manufacturers to accelerate digital growth by delivering the product experiences consumers demand anywhere they choose to shop online. Salsify combines all of the elements that brands need to succeed on the digital shelf including PIM, DAM, digital catalogs, syndication, GDSN, digital shelf analytics, enhanced content, third-party marketplaces and chat. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $98.1 million in funding, led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners and North Bridge. To learn more, visit salsify.com.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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