Connecting With Your Audience in The Age of AI
Connecting With Your Audience in The Age of AI
The Role of Typefaces
The Role of Typefaces
Lunch @ Charlie Palmer Steak
Thursday, November 2nd
@ 12:00 – 2:00 PM ET
Lunch @ Charlie Palmer Steak
Thursday, November 2nd
@ 12:00 – 2:00 PM ET
About the Content
In the competitive world of marketing and AI generated content, standing out is crucial. For the marketing decision-makers, you’re constantly looking for ways to differentiate your brand and connect with your audience on a deeper level. But have you considered the role of typefaces in your marketing strategy?
And for the creatives, every detail matters. You understand that the choice of color, shape, and layout can make or break a design. But have you ever stopped to consider the impact of your typeface selection?
Join us as we uncover the power of typefaces in shaping brand perception, building trust, and enhancing memorability. We’ll reveal how the right typeface can give your brand (or project) a competitive edge.
Discussion Topics
- Hidden power of typefaces and how they can evoke emotions, influence perceptions, and even shape brand identities
- Science behind why certain typefaces resonate with audiences and how they can enhance the emotional connection between a brand and its consumers
- Linguistic and cultural considerations: the challenges global brands face when serving a global audience
- Learning how to stand out from competitors with design choices (trust building)
- Challenges in adapting marketing strategies for different regions, considering cultural and linguistic differences in typeface perception
- Cross-section of AI and type and how to leverage this new technology while keeping ethics in mind
Agenda (in ET)
12:00 - 12:15 Registration & Networking
12:20 - 12:40 Get to know your roundtable while first course is served
12:40 - 1:30 Moderated panel, audience Q/A, & main course is served
1:30 - 2:00 Interactive peer-to-peer roundtable discussion while dessert is served
12:00 – 12:15
Registration & Networking
12:20 – 12:40
Get to know your roundtable while first course is served
12:40 – 1:30
Moderated panel, audience Q/A, & main course is served
1:30 – 2:00
Interactive peer-to-peer roundtable discussion while dessert is served
Who's Attending
A select group of marketing leaders from major companies in the New York City Metropolitan Area
Objectives
- Walk away with an understanding of how the right typeface can amplify your brand’s competitive edge
- Connect and learn from peers facing the same real-life challenges as you
- Ask our panelists your most pressing questions
About the Venue
Charlie Palmer Steak NYC
One Bryant Park
135 West 42nd Street
New York NY 10036
Charlie Palmer Steak NYC at One Bryant Park is a modern American NYC steakhouse tapping into Times Square’s and Bryant Park’s vibrant and dynamic energy, serving up bold flavors in big city style.
Reserve Your Spot Here
Sponsors
Monotype empowers creative minds to build and express authentic brands through design, technology and expertise. Further information is available at www.monotype.com. Follow Monotype on Twitter, Instagram and LinkedIn.
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.
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